Did you forget to tell your website visitors the most important thing?

Do you want visitors to your website to contact you? If you do, there’s one thing you must do before anything else.

You need to tell your visitors what you do.

It’s crazy how many companies don’t.

How many times have you arrived at a website and thought to yourself… I’m not sure these guys do what I need.

Try this… The next 10 websites you look at, ask yourself if they say clearly above the fold what they do. If they leave any room for doubt, they could improve their conversion rate by spelling it out.

What about your website? Do you leave potential customers in the slightest doubt about what you do?

If you’re clear about what you do, your potential customers will have more confidence they’re in the right place. And the more confidence they have that you do what they want, the more likely they are to contact you.

Saying what you do above the fold is one of 7 things anyone can do to improve their conversion rate overnight.

Download all 7 conversion rate optimisation tips.