SEO Content Marketing
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Sharpen your content marketing, SEO and writing skills
Have you asked yourself how you can climb to the first page of Google for free? No need to buy ads, instead capture a daily flow of website visitors interested in what you have to offer. If you’re ready to claim your share of potential clients using Google, this course is for you…
Taleist’s SEO content marketing course is an online course in SEO copywriting with weekly live mentoring from an expert. You’ll become a master of writing blog posts, articles and webpages that:
- Reach your target audience of prospective clients and customers
- Increase your Google ranking
- Deliver leads who are ready to convert to new business
- Lock your competition out of clicks that should be yours
I really enjoyed the Taleist SEO Content Marketing Course and found Steven to be an engaging and professional instructor. The course material was relevant, informative and well-presented. I will definitely use what I learnt to improve my future blog posts. Thanks Steven!
What is content marketing?
Content marketing is a digital marketing tactic. The tactic uses different types of content to move potential clients along the path to doing business with you. Content marketing can be used to educate your target market, generate leads, and sell your products and services.
Would you like to get your leads for free?
For your content marketing to work, you need readers. Your readers can arrive from paid ads, your email list or any number of channels. You might use all of those, but what could be better than also having Google send you leads for free?
Unfortunately, most marketers don’t know how to design their content for Google’s current needs. Designing content to persuade Google to send readers is called search engine optimisation (SEO).
What is SEO?
If you want Google to send readers to your content, you need a working knowledge of SEO. SEO is the art and science of improving your placement on the search engine results pages, earning you as many free clicks as possible from search engines like Google.
The need to give Google reasons to send traffic is why content marketing is a smart component of any SEO strategy.
Even if you have an SEO agency, it helps to have a working knowledge of SEO yourself. That way, you can give a better brief to the agency and you’ll know if they’re being straight with you.
Copywriting for persuasion as well as SEO
Many businesses love content marketing because well-crafted content warms potential clients. Done right, there’s no need for the hard sell that is uncomfortable for many professionals.
The need for hard sell is avoided by giving prospective clients:
- More insight into who you are, what you do, how you do it
- Facts (well-presented) that will turn browsers into confident buyers
Content marketing is the art of presenting information compellingly. Copywriting is the art of persusasion. Where you can weave copywriting techniques into your content, your content becomes two times, three times, 10 times more persuasive.
That’s where Taleist’s expertise in copywriting comes into this SEO content marketing course. Copywriting takes your content marketing further — from informing, educating and entertaining to persuading the reader to act.
In just a few short weeks, Steven has given me the skills and confidence needed to take our website to the next level. Taleist’s SEO Content Marketing short course was well-organised and refreshingly comprehensive. The experience was invaluable.
What our online SEO content marketing course covers
In this course, we cover:
- How to uncover what your target audience really wants to know
- How to write content that delivers that information in a way that impresses Google
- How to weave the techniques of persuasive writing through your content marketing to boost your ultimate conversion rate of readers into clients and customers
Over five fun, information-packed weeks, we cover…
Topic 1: Tactical clarity
Content marketing is a powerful tactic when used in service of a marketing strategy. However, it’s easy for a blog to slide off track by degrees. Eventually, without your noticing, the content you’re producing no longer serves your marketing strategy. And neither Google nor your target audience will be impressed by content in articles or blog posts that are miles off course.
We ensure that you never face this problem by covering two critical areas in this course…
A. How to use content to deliver on your marketing strategy
You’re writing content to serve a marketing strategy, so we’ll develop a plan to make sure your content is always on track to deliver. We’ll give you a checklist to to use before and after writing every piece to ensure so that nothing you write misses what’s critical.
B. Audience identification
Having a crystal clear picture of your target audience will guide everything you write. We’ll develop a profile of your ideal reader that you can use to guide everything you write. What we
Topic 2: Developing your voice and style guide
We’ll create a simple style guide that defines your voice. When you have this style guide, you can be sure everything you write is consistent, so your reader is never jarred by content that seems “all over the place”.
A voice and style guide is also crucial if you have — or might one day have — other people writing content in your voice.
Topic 3: Understanding SEO
SEO (search engine optimisation) is the art of persuading Google that your website is the best answer to a particular search.
Google considers many things when deciding on the best answer to a search. We’ll go over the biggest considerations of technical SEO so you have clarity on the context for your content marketing. However, we’ll concentrate on SEO copywriting. That is the art of optimising your content for Google because the words on your site are what deliver the answer Google is looking for.
You’ll know all the key terms — “title tags”, “on-page SEO”, “link building”, “backlinks”. Plus, you’ll discover how to shape the words on your website to influence Google to increase traffic without ruining the user experience for your human readers.
Topic 4: Topic and keyword research
Choosing the right topics and keywords for your content marketing helps your SEO and your human readers. That’s because this research doesn’t just tell you what Google wants to see. Topic and keyword research tells you what your ideal reader wants to know about by looking at their search queries.
You can use keyword research:
- To uncover the gaps in your readers’ knowledge
- Learn your readers’ desires
- Pinpoint what articles and blog posts your readers will value finding on your website
When you know how to use topic and keyword research, you can effortlessly uncover endless topics that will delight your target audience and Google.
For this section of the course we’ll be using a combination of free and inexpensive tools. You won’t need to invest in the paid tools, but you’ll know what they are if you’re ready to save time from manual research and scale your content marketing.
Topic 5: Content marketing for humans and Google
Believe it or not, Google might not be human, but the algorithm is more than capable of judging good writing and steering searchers away from bad writing. Not only can the algorithm determine good writing for itself, Google double checks with your human readers. And Google will stop sending you traffic if Google sees humans aren’t sticking around to read what you write. (Google knows everything.)
All this means that the better your writing is, the more likely Google is to rank your content.
We’ll go through how to write content that’s informative and enjoyable for humans without losing the structure that guides Google’s to an understanding of your content and where to rank it.
- How to write a headline
- Grabbing the reader’s attention and hanging onto it
- Different writing styles
- Structures you can follow
- Common writing mistakes that cost you readers (and how to avoid them)
- Simple ways to improve your writing
- Software you can use as a sounding board to improve your writing
Topic 6: Finding images
The focus of this course is on words and SEO, but content marketing works best with images. We’ll cover easy-to-use resources for finding and styling images.
Topic 7: Maximising your content
Content is often treated as disposable, but that’s a mistake. Content marketing should be treated like a capital investment, not an operating expense. So you should be thinking of your content marketing efforts as creating an asset that increases in value over time.
We’ll show you a simple formula that ensures you’re creating an asset with your content marketing, as well as squeezing maximum value from every piece of content by hooking your content marketing strategy into your social media marketing.
Topic 8: Repeatable process
Having a process mapped out means you won’t forget keys steps when you’re moving back and forth between content marketing and other tasks.
Alternatively, you might want to scale your content marketing once it starts to bite with Google. Having a repeatable process laid out will make it easy to bring in other people to help you to deliver quality blog posts and other content.
We’ll formalise the process you follow in your content marketing so it’s foolproof and delivers consistent results. And just like developing your voice and style guide, laying out a formal process makes it easy when you bring in someone new to work on your content marketing.
As part of ATSA member offerings we aim to find interesting and useful training opportunities to keep members upskilled in all areas of business and marketing.Melanie, our marketing manager, has just completed the SEO content marketing course and really enjoyed Steven's teaching style, the tools he provided and the weekly Zoom sessions to go through homework for Steven's expert feedback. Highly recommended for anyone wanting to understand more about the world of SEO content marketing.
This is a small-group course that’s delivered in a “flipped classroom” format. Flipped classroom means you can work through the discovery modules in your own time. You don’t burn the valuable time with your mentor running through material that could just as easily have been a video or written module.
In a flipped classroom, 100% of the group’s time live in Zoom with your mentor is spent on answering individual questions and going through work submitted for review. (And if you can’t make a session, you can ask question in advance plus you’ll get a recording of the session.)
Being in a group means you learn from everyone else’s questions and the answers. Other people will think of different things to ask and different approaches, and you get the benefit.
This is a five-week course combining video modules and written content with live group mentoring with your expert instructor
- Training videos and assignments released weekly.
- By working through the assignments, you’ll create tools tailored for your business. Tools you’ll use over and again.
- Submit assignments and samples for review (optional)
- Weekly Zoom workshop for the group. Your mentor will answer questions, review any submitted work and go deeper on the materials in a way that’s tailored to the group. Can’t make a session? No problem: ask any questions you have in advance, and you’ll get a recording of the session with your questions answered. Plus, you’ll have everyone else’s questions and the answers. Zooms are usually held on a Friday.
How much time will the course take?
The flipped classroom means this course mixes pre-prepared content with live weekly Zooms.
The Zooms will be up to 90 minutes weekly (usually on a Friday). Whether a Zoom takes the full 90 minutes depends on how many questions the group. That’s because the Zooms are 100% for questions and interaction between the group and the instructor.
If you go through all the pre-prepared material and do the assignments, you’ll need approximately two hours per week. However, you have continuing access to the course material and the Zoom recordings after the five-week course is over. That means you can do some of the work every week and finish off after the course is over. Plus you can go back to the information any time.
Can’t finish everything in five weeks? Want to refer back to the videos? You’ll have ongoing access to the course materials beyond the conclusion of the group component.
Your content marketing coach
Steven Lewis has been content marketing since before content marketing was a term. “Blogging” wasn’t even a word when Steven started his first blog in 1994 (back then, blogs were called “zines”). That was four years before Google launched, so SEO hadn’t even been invented — because there were no search engines.
As a journalist Steven has been published around the world — the Financial Times, the Wall Street Journal, Esquire, GQ…
Today, after more than 20 years of content marketing, website and SEO experience, Steven runs Sydney copywriting agency Taleist. Taleist is an agency of direct response copywriters who use their writing to persuade readers to take action.
Is this SEO content writing course for you?
This course is for you if:
- You’re a business owner or marketer responsible for bringing in new business
- Getting your website and content to rank high in Google will help you to bring in that business
- You want to know how to create content that will persuade Google to make your content prominent in the search listings OR
- You engage an SEO agency and want the knowledge and confidence to:
- Give better briefs to your SEO agency
- To hold the agency accountable
THE CURRENT GROUP IS SOLD OUT.
You can join the waiting list for the next group here.
We guarantee you’ll love this course
If for any reason you think this course doesn’t do everything it says it will — and more — we’ll give you a full and friendly refund. If you take the course, submit the exercises and come to the live Zooms but don’t think we delivered, we’ll give you a 100% refund. That’s how confident we are that you’re going to be thrilled with your investment in turning your website into a ranking machine.