WHAT'S DIFFERENT ABOUT TALEIST'S COPYWRITING
WE NAIL YOUR USP
What do you do? Why should your clients choose you?
You’ll never again struggle to find an answer that makes a prospect’s eyes light up. We'll articulate your USP in a way that you can carry through all your marketing.
WE INVEST THE TIME
We take the time to learn about your business.
We’ll start by sitting down with you for a workshop then we expand our research to understand your clients' triggers and your competitors' weaknesses.
WE DON'T WORK ALONE
We're backed by a full team.
Your Taleist website copywriter is backed by a team — other writers to brainstorm concepts with, researchers to provide depth, editors to fine-tune detail and a project manager to keep it all on track.
WE GIVE STRAIGHT ADVICE
We have full service capabilities.
We’ve worked for decades in dozens of industries with businesses of all sizes. We know what works today in social media, SEO, AdWords, video and digital marketing, and we can help you in all those areas.
TALEIST'S PROVEN RESEARCH AND WEBSITE COPYWRITING PROCESS
70% of copywriting a high-converting website is research. It’s about knowing the right questions to ask.
We've refined our research and copywriting into a proven process. Two workshops and five levels of research drive website copywriting that will speak to the deepest motivations of your ideal clients.
1
WORKSHOP
We begin with a 90-minute workshop to get to the heart of your business, your goals, your ideal clients and your competition.
2
CLIENT INTERVIEWS
We’ll leverage insights from your existing clients to convert more ideal clients just like them.
3
COMPETITOR RESEARCH
We’ll report on the strengths and weaknesses in competitors' websites and use the research to sharpen your edge.
4
SEARCH ENGINE ANALYSIS
We'll use search engine data to understand what your visitors are looking for and to make sure your website delivers the answers.
5
ONLINE LISTENING
Your ideal clients are talking about their problems online. We mine those conversations to learn how to position you as the inevitable choice.
6
STRATEGY WORKSHOP
In our second workshop, we’ll present our research and agree on the strategy for your website copywriting.
7
WEBSITE COPYWRITING
We’ll write your website based on a deep understanding of your business, your goals and your ideal clients.
AUSTRALIAN BUSINESSES THAT ARE GROWING WITH TALEIST’S WEBSITE COPYWRITING
