Killer copy for your website
Sydney website copywriters who know how to convert
As a business owner, you want a website that's visible in the search results. And more than ticking SEO boxes, you want concise copy that converts. That means you need copywriters who can write online content that works as if by magic — direct response website copywriting.
But you know there is no magic shortcut to writing good content. Good content takes time and effort (and coffee). All those keyword phrases, bullet points and brand storytelling have to serve more than SEO purposes. That's because your whole marketing mix eventually comes down to whether you can write content that gets leads over the line.
If you're like most of our copywriting clients, you probably don't have enough time or resources in-house to focus exclusively on your content strategy. Or maybe you did create content in-house and you have landing pages or a site that isn't converting. Perhaps your brand story got lost in draft after draft that never hit the mark.
If that's you, you're not alone. Most small businesses and plenty of large ones struggle with creating copy that's enjoyed by humans and Google alike. They don't know how to craft the powerful calls-to-action that turn traffic into turnover.
That's where we come in.
Taleist is a team of Sydney copywriters and writers with years of experience writing websites and long-form landing pages for copywriting clients. SEO copywriting is so much second nature to us that we even teach an online course in SEO content marketing.
We use a tried and true research and writing process that gets into the heart of your business. We use that information to create compelling landing pages and online content which drive traffic straight to your doorstep. (And we teach other copywriters to do the same in our landing page copywriting course.)
Looking to turn your web traffic into sales?
Our Sydney website copywriters are writing content for clients in Australia, the United States and all over the world. Give us a call or email us and let’s discuss how our copywriting services can help you with your business objectives.
Are you asking the right questions?
If you're wondering how to choose a copywriter, one of the first things to look for is whether they ask the right questions.
When you’re writing to persuade, every word counts. And in good copy, every word is doing multiple things. It's conveying information and pulling triggers. Because every target market responds to different triggers. So if you want to write persuasive content to achieve your business objectives, you need to know what your audience’s triggers are. That’s why copywriting is 80% research.
Our Sydney website copywriters and content writers have perfected our process for getting into the heads of your prospects. Two workshops and five levels of research. That’s what it takes to turn an average site into one that triggers the deepest motivations of your ideal clients.
What are you selling? Who are your ideal clients? What goals are you looking to achieve? These are the questions we’ll be asking in our get-to-know-you workshop. In 90 minutes, we’ll get into the heart of your business and see how you compare against your competitors.
2. Customer interviews
The customer is always right. Well, they might not always be right, but they'll always think they're right. You won't sell anything by trying to convince your target customers that they're wrong. So we'll work out what your customers think they want so we can present you as the best answer.
3. Competitor research
Your competitors are not infallible. We’ll analyse their web pages for strengths and weaknesses. If there is a chink in their online content, we’ll find it. Our findings will give you an edge that can be used to draw ideal customers to you.
4. Search engine analysis
Search engine data tells what people are looking for online in relation to your business. Through our keyword research, we’ll know what your visitors are asking. The we can craft your content to answer those questions. This is what an SEO copywriter does.
5. Online listening
Imagine being able to eavesdrop on your ideal customers’ conversations. You’d be able to find out what they liked about their plumbers, or how they wished their lawyers would greet them with a glass of Champagne. That kind of knowledge would give you an edge in turning those prospects into customers.
Giving you that edge is exactly what we do. We’ll drop into forums and discussion boards to learn what your prospects are talking about online. From there, we’ll position your business as the only one that makes sense for them.
6. Content strategy workshop
Once we’ve completed our research, we’ll move on to our second workshop. This is where we’ll present our findings to you and agree the direction for your copywriting.
7. Website copywriting
Now, our Sydney website copywriters will write persuasive and engaging content for your online presence. We know what you’re trying to achieve, who we need to appeal to and what they want to hear from you. This enables us to craft the perfect message for your target audience.
Search engine optimization
Search engine optimization (SEO) copywriting is the art of persuading Google (and Bing and other search engines) that you have the best answer to their searchers' questions. Because our research goes deep, we know what your searchers are asking, so SEO is naturally baked into everything we write.
Industries we've written websites for:
* Aged care
* Building and constructions
* Business coaching
* Domestic and commercial cleaning
* Estate planning
* Family offices
* Financial planning
* Financial services
* Funeral directors
* Furniture making
* Landscape gardening
* Legal services
* LinkedIn trainers
* Media training
* Private investigation
* Real estate
* Town planning
* Wedding planning
Looking for positive feedback? Here's what our customers say about our copywriting projects
"What an amazing agency. Steven is able to look at your copy and really figure out what you are trying to say and take out everything that you are not. He helps makes messages that are direct for your ideal customer and convert for your marketing. Great team!" — Juliana Marulanda, consultant
Huge improvement in leads
“Since you re-wrote my site I’ve seen a huge improvement in the quality of the leads coming through. The people calling and emailing now are much more likely to be ideal customers for document storage and shredding. That’s thanks to the research and thinking you did about us and our ideal customers before you started on the copywriting project. It’s been a great investment, thank you.” — Paul Netto, Store-a-Box
I wanted to book us
"As I read through the copy, I wanted to book us despite the obvious conceitedness of such an action! " — Kirstine Murray, media trainer
Noticed things that I didn't
"After Steven was done, I feel like he understood my business better than I did. He noticed ways we helped clients that I wasn't aware of. This is when I knew I had chosen the right company for my marketing copy." — Blake Riley, Blakes of Sydney
Website copy that's the foundation for all our marketing projects
"Working with Taleist has resulted in tight, targeted and eloquent website copy which we would never have conceived ourselves.
"They understood the essence of what we needed to say to our target audience and portrayed it perfectly, without resorting to jargon even though our world is infused with it...
"What impressed me most during this copywriting project was the amount of research and face-to-face interviews they conducted to really understand us, our customers and their drivers before writing content.
"Taleist's effective copywriting is now the foundation for all our internet marketing projects going forward."
—Marc Gadson, Logicata
Outstanding from start to finish
"Steven and his team were outstanding from start to finish - they really took the time to get to know our business inside out. They interviewed our target audience and our team to get a real gist of who we are as a business. Taleist is responsive, professional and really easy to get along with. We would highly recommend them to anyone looking for a great copywriter and great copy to bring their company's new website to life. Thank you Steven!" — Kim Campbell, Montara Wealth
Amazing number of leads
"In the last week, I've had 8 calls re weddings. Of those I have requests for meetings from 6. So all-in-all in a week where I would not generally receive any enquiries I've literally had one a day. I'm amazed by what my new website can do thanks to some great copy. Super fast, too!"— Kay Walding, weddings
Enabled me to put my fees up
"I know your persuasive copy is converting viewers. So much so that I have just put up my fees and I'm still booked out for months." — Karen Tisdell, LinkedIn trainer
Took my site from confusing to clear
“I have worked with Steven and his team at Taleist over the last 12 months where they took my website from confusing to clear. The team researched my ideal customers and spoke to them in a way they understood.
"I also did Steven's online copywriting course which helped me to improve my own copy.
"If you're looking for a Sydney copywriter, I highly recommend Steven and his team of content marketers. Steven is a true professional.
"p.s. if you want great examples of how to write persuasive copy, check out Steven's Linkedin posts.”
— Paul Higgins, sales trainer
A result I couldn't get on my own
"Their insightful, honest and constructive feedback pointed me in the right direction and got me to write content I couldn't have done on my own. Thank you Taleist and Steven for your professional and candid assistance, and your positive feedback when it was due. Invaluable." — Ian Freestone
Not just content writers
"I have used Taleist on 3 of my businesses. Steven and Fleur take the time to really get to know and understand your business. They are not just writers but are “copywriters”. Their work is original and highly impactful. Very professional and keep you informed every step of the way." — Ben Nguyen, dental practice owner
Leads flowing in the door
"Taleist are so much more than just copywriting — they have transformed our brand.
"They have a strategic approach to writing marketing copy, taking the time to thoroughly understand the business, from interviewing clients to reviewing search results and completing SEO audits on competitors.
"Their exceptional messaging and SEO friendly copy has helped us to better connect with our target market and the leads have been flowing in the door.
"Not only that, they are also one of the easiest agencies I've ever worked with. They are flexible, proactive and responsive.
"I couldn't recommend them enough. You will get your return on investment working with Taleist. Guaranteed." — Rebecca Hanifin, Financial Spectrum
Took the time to understand us
"What a fantastic team to work with!
"Steven and Fleur, and their team in the Taleist, really took the time to understand not only our products and services, but our values as a company.
"They took a deep look into the market and our competitors, and really flashed out our point of differences.
"They embraced us to the max, to the point to listen to Cuban music to get them into the mood when creating copy for us, what more can you ask?
"We got outstanding reports and website content copy, as you would expect from a team that really takes the time to understand you as a business and your ideal customers. We cannot wait to show the final product to the world. Thank you the Taleist, this is not "Adios" (goodbye) but rather a "Hasta luego" (see you soon), since i am sure we will be using your services again!
"Highly recommended!" — Ayna Davies, Experience Cuba
What we're writing about...
Do you feel like your site isn’t as popular with Google as it should be? You’re not alone. There are many factors that can affect a website’s ranking in search engines, and SEO copywriting is one of them. If you want to see an increase in traffic on your site, read on…
Website copywriting is persuasive writing for the web. But writing web copy is not so different from writing for email, direct mail or anything else. In fact, mastering the art of web copywriting involves learning best practices for writing copy in general.
If you tweak your website or landing pages to follow the seven tips in this guide, you’ll improve your conversion rate. More than simply increasing your conversion rate, you’ll likely be in the top 5% of sites in your industry. That means you’ll be doing a better job for customers than 95% of the competition sites.
Every week our copywriters talk to business owners who’ve had “do something about website” on their to-do list for ages. Sometimes they’ve been thinking for years about writing a better website. But they’ve been too busy; they’re confused about the options, or they don’t know where to start.
Frequently asked questions
Who needs website copywriting services?
As copywriters, you might expect us to declare that everyone should hire a copywriter for their business. But like you, we need to know who our ideal customers are. And no, not everyone needs web copywriting services.
For starters, the only businesses that need a website copywriter are ones who already own a website, obviously. The job of the copywriter is to persuade people to take action on the site. Usually, that means convincing prospects to buy a product or service. Copywriting is that combination of writing and persuasion skills.
But however good a copywriter is, they can’t persuade customers who don’t exist. If your site isn’t generating any traffic, your copywriter will have nothing to work with. You can solve the problem of having zero visitors by improving your search engine optimization. Or you could reach out to potential customers through email campaigns, Google ads, LinkedIn or other channels. This is where hiring an SEO copywriter can help.
Why would I hire you as a copywriter instead of just doing it myself?
You could do it yourself, absolutely. But there’s a reason you would call a plumber instead of fixing your own piping. We know that hiring a copywriter might seem more costly than doing it yourself. But think about what you’re losing in terms of opportunity. Most measurably, how much is your time worth to you? Beyond that, how much business are you doing to lose because your web copy isn't as persuasive as a professional's? How many leads slipping away from your business does it take to make it worth getting a pro on the job?
On the surface, writing seems easy. Until it isn’t. If writing isn’t something you’re good at or enjoy doing, writing your own website takes time away from the work that matters to you. So why not hand your web copywriting to the professionals? Here at Taleist, we’ve been copywriting and content writing for over two decades. That means we know how to write compelling copy that resonates with your traffic and convert it into sales.
What’s the difference between a copywriter and a content writer?
Only words intended to persuade can be called copywriting. Every word of copywriting is designed to sell a product or service. Copywriters do this by convincing prospects that they found the solution they’re looking for.
Content writing delivers information about your business or industry in a fun, entertaining way. A blog post about changing trends in your industry is content writing. Or the newsletters you receive every week.
Sometimes, your newsletter, Facebook post or article might contain an element of copywriting. That would be your call to action or any part that advises readers to contact you for more information. But that doesn’t mean your 1000-word blog post is now a product of copywriting. Content writing builds trust, educates prospects and moves them closer towards becoming a lead. Copywriting is what seals the deal.
Do copywriters know about search engines?
SEO copywriting and copywriting are different because they target different audiences. Traditional copywriting aims to persuade a human audience to take action. But SEO copywriting aims to persuade Google or another search engine that your page contains the answers that users are seeking. That makes your website worthy of being ranked among the top search engine results of a particular keyword search.
An SEO copywriter is someone who writes for Google and other search engines. That means an SEO copywriter doesn't necessarily have the direct response copywriting skills to convert the people they attract from Google.
Taleist’s research process lets us learn how your prospects think and speak. This gives us an understanding of what they’re looking up on Google when attempting to solve their problems and needs. That means we have better knowledge on creating long tail keywords relevant for search engine optimization.
We’ve collaborated with some of the best SEO experts in the business, including helping them to write their business' online presence.
How much do copywriters charge for a website?
The prices for web copywriting services can vary. It all depends on who you hire, their level of skills and experience, and the type of copywriting service you’re looking for. Hiring a copywriter to write a landing page carries a heavier price tag than getting them to update your LinkedIn profile. Getting an established copywriting agency to work for you will be more costly than finding a freelance copywriter from Fiverr or Upwork.
If you’d like to know more about the copywriting services we provide and the investment involved, contact us to discuss your copywriting needs.
What is a website copywriter?
How hard can it be to write your own website content? After all, you know your business. So all you really need on top of that is good spelling and a decent grasp of English .
But the reality is that it takes a lot more than good grammar and stringing together a few sentences to create effective website copy. Effective website copy is writing that persuades a reader to take an action. And that action needs to be the one you want them to take.
Writing website copy requires knowing how to craft a message that creates action. There is layer upon layer of technique that goes into using words to drive action. At the most basic levels, you need to know:
- What kind of language will resonate with your target audience
- How to write in a way that is compelling and easy to read
A professional website copywriter will have all these skills and more.
A website copywriter is someone who specialises in creating engaging and persuasive content for websites. That is why a website copywriter is essential to your business' success on a digital platform. Their words shape what prospects think of you and what you have to offer before the prospect has met you.
A website copywriter's ultimate goal is to help businesses achieve their marketing and sales goals. They do that by writing copy that whispers to the target audience that they should act now.
What does a website copywriter do?
Website copywriters use a mix of salesmanship, psychology and writing to persuade your prospects. They create web copy with calls-to-action that push readers to take the action you want them to take.
Website copywriters are the storytellers who weave what you offer into an engaging tale. Your copywriter learns about you, your industry, competitors and customers. Then your website copywriter turns that information into copy that sells.
The key to any successful website marketing campaign for it to be based on your strategy. A good website copywriter can help you create a strategy, even if it’s a simple plan-on-a-page.
You may not have a clear idea of what makes your company different from your competitors. That’s where a website copywriter comes in. An experienced copywriter can help you:
- Identify your USP and express it in a way that resonates with readers (You can also learn about what makes your business unique through our online masterclass).
What skills do you need to be a website copywriter?
As the title suggests, you have to have excellent writing and editing skills. This is a given, considering your entire role as a copywriter is to create copy that resonates with your target audience.
But being able to write well is not enough. You'll also need:
- Research skills. As the late great Eugene Schwartz once said, copywriting is 80% research. In order to write compelling copy, you need to be able to do your homework and gather information about your target audience, your product, and your competition.
- Attention to detail. When it comes to copywriting, even the smallest mistake can make all the difference. That's why it's important to be meticulous and keep an eye on the little things.
- Interpersonal skills. You'll be working with a variety of people on a daily basis, including clients, designers, and other copywriters. It's important that you're able to build relationships and communicate effectively with everyone you work with.
- Knowledge of SEO. A good website copywriter will also have a solid understanding of how search engine optimization works. This includes knowing how to use keywords effectively in order to improve a website's ranking in search engine results pages.
Why is website copywriting important?
Copywriting is an art form with a singular purpose: to convince a target audience to take action.
Copy on a website is no different. Website copywriting persuades your target audience to take action by buying your product, signing up for your newsletter, or contacting you for more information.
Your website is often the first interaction potential customers have with your brand. That’s why it’s important to make sure your website copy is well-written and engaging. A good web copywriter will be able to capture your unique voice and craft persuasive, interesting copy that speaks to your target audience.
If you’re not convinced of the importance of website copywriting, consider this:
- Only 20% of web visitors ever make it past the headline.
- On average, readers spend less than 40 seconds on a piece of content.
- A customised call to action (CTA) improves conversion rates by 202%.
It’s clear that website copywriting is important for both the success of your website and your business as a whole. So it’s important to make sure your website copy is working hard for you.
Should copywriters write for SEO or the website user?
This is an ongoing debate with no clear answer. Should website copywriters cater to the search engines or prospective clients?
The answer really is both. There’s no question that SEO copywriting is important. You want to make sure your website appears in search engine results pages. After all, that’s how potential customers will find you.
However, the focus of your website copy should always be on creating content that's useful and engaging for the reader. That's because a human is ultimately whom you most need to persuade.
"The client is seeing an insane increase in leads/performance..."
— Blake Horton, SEO/AdWords expert, QuantumLinx