Great copywriters
write in teams

Our
management
team

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want your audience to click your links, contact you or buy?

We're direct response copywriters. That means we write anything where you need the reader to take action. However, we're specialists in turning expensive website traffic into leads and sales.

Our copywriters have studied law and English and French and philosophy, as well as business and marketing (and not just in textbooks).

They’ve worked in banking, in IT, in hospitality, in travel. They’ve lectured at universities in PR and journalism.
As well as Australia, th
ey’ve lived in Hong Kong, Britain and France.

They’ve slept between four posts in Beverly Hills and on pressed mud in the Laotian jungle.

They’ve rented and bought, renovated and built. They’ve been single and married, had children and juggled.

That’s how we know…

Our copywriters will understand what makes your prospects click.

MEET THE EXPERTS BEHIND OUR HIGH-CONVERTING COPYWRITING

Steven Lewis presents webinars for law firms

STEVEN

DIRECTOR OF COPYWRITING

Steven has been writing professionally as a journalist and copywriter since 1994. He has lectured in PR and journalism, and his book on persuasive storytelling has been taught at Sydney University and translated for international distribution.

Steven's journalistic, research-based approach to copywriting informs our unique process.

fleur

FLEUR

DIRECTOR OF WEBSITE CONTENT WRITING

Fleur brings to the team her extensive background in financial services. She is an adept content writer with an excellent eye for the qualities that make a client stand out from the competition.

She brings a rigour to our website content process that she sharpened at major Australian and global companies.

Kathryn

KATHRYN

PROJECT MANAGER

Kathryn has global marketing experience with agencies and international brands.

She manages our research team, keeps our projects running on time and makes sure our clients are always in the loop.

Joanne Tan, direct response copywriter

JOANNE

COPYWRITER

Joanne has extensive research experience, having worked at a global professional service firm after earning her master’s degree in International Affairs at the Texas A&M University. She has applied those skills towards writing proposals and research papers for multinational companies and NGOs, including PwC, USAID, and the Responsible Business Alliance.

Joanne’s writing extends to topics ranging from politics to lifestyle, and has been featured in publications and brands in Southeast Asia and the United States, such as Parkson, The Battalion and Tatler.

Laura

LAURA

SENIOR EDITOR

Laura studied languages at the University of Glasgow in Scotland, and Marketing and Languages at Edinburgh Napier University.

She has honed her editing, copywriting and proofreading skills for many clients worldwide, including Merrill Lynch, Société Générale, the Organization for Co-operation and Development, Duke University and the UK’s Transport Catapult.

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“I love what you do. You bring such humour and skill to what you create.”

— Susan David, Co-Director, Institute of Coaching, McLean/Harvard Medical School (USA)