Make them want you with a perfect about us page
Why is an About Us page important?
If you ever wondered why an About Us page matters, you’re not alone. The About Us page is an often neglected page on a website. Many businesses cringe at the thought of bragging about themselves online. And bragging is what the About Us page seems to require. That’s one reason it’s common to see About Us pages with nothing more than an awkward team photo decorating a collection of generic facts and figures no one cares about.
Well, here’s what smart marketers know about their About Us pages
Your About Us page is the second most visited page on your website after your homepage. That’s right, your About Us page gets more clicks than even your Services page. That means your About Us page has immense potential for engaging prospects and turning them into leads. If your homepage was the storefront of your business, your About Us page would be the salesman. Your prospects have read about you on your homepage, now they want to know if you’re really all that. Your About Us page is what gives prospects a clear sense of who you are. Prospects only buy from people they trust, so your About Us page is essential for building a good rapport with them.
The good news is creating a compelling About Us page is not rocket science. Here at Taleist, we’ve been writing websites for 27 years. As a result, we know a thing or two about writing an About Us page that unlocks the trust you want to build with your target audience. And we’ve created a masterclass with easy step-by-step instructions on how to write an About Us page that will turn your traffic into sales.
The About Us page masterclass
In this fast-paced 60 minute video (with downloadable slides) you’ll discover:
- Why changing your pronouns makes all the difference (and we’re not talking about he/him, she/her pronouns)
- Why claiming that you’re the best just isn’t good enough
- How to paint persuasive pictures on your About Us page
- And how to influence your readers into promoting your business for you
If you’re looking to write an About Us page that resonates with your audience, then our masterclass is perfect for you. As the title suggests, you’ll learn About Us page secrets that will make prospects want you and create a lasting impression.
Take the masterclass right now
Your masterclass is on-demand. As soon as you make the decision to invest, you have immediate access to the 60-minute on-demand video and a download that makes it easy to put what you discover into action straightaway.
Are you ready to write an About Us page that captivates your audience?
Invest in our masterclass now and learn how to write an About Us page that will have mile-long queues outside your door. You’ll get instant access to the video training and the downloadable slides, as well as access to our invitation-only Facebook group.
Your copywriting guide
As a journalist, Steven Lewis has been published around the world — the Financial Times, the Wall Street Journal, Esquire, GQ… As a direct response copywriter, Steven’s website copywriting has doubled, tripled and quadrupled conversion rates for clients in medical services, technology, SaaS, legal services, trades and countless other industries.
Today, after more than 20 years of content marketing, website and SEO experience, Steven leads the team of Sydney-based copywriters at Taleist. Taleist is an agency of direct response copywriters who use their writing to persuade readers to take action.
Our About Us page formula has been the blueprint for success for countless customer websites. But we understand that it may not be for everyone. If you didn’t find our masterclass helpful, let us know within 30 days for a full and friendly refund.