Make Your Business Irresistible
Nail your unique selling proposition (USP) and use it to win new business
Leveraging your USP is the easy way to make more sales without spending an extra dollar on marketing
Whether you’re writing your own ad copy or it’s your job to bring in leads for your clients, you’ll strap a booster rocket to all your marketing campaigns by answering one question perfectly…
Eventually, all marketing strategy comes down to the moment the prospect asks this one question. Whether they ask their question out loud or in their mind, their question is: Why should I buy this from you?
The business with the perfect answer to that question is the one that unlocks the deal.
How defining your USP is the key to unlocking more sales
Your lock-opening answer goes by many names — point of difference, unique value proposition (UVP), unique selling proposition (USP)…
Whatever you call it, a good Why You answer expresses your value and difference in a way that flicks on a light bulb for your prospect. That light bulb fires because you’ve connected the circuit in the prospect’s mind between their problem and you as the irresistible solution.
Making yourself the irresistible solution is the key to making more sales without spending anything more on marketing than you already are.