The Cheat’s Guide to Successful Email Marketing

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60 minutes of email marketing tips that get you clicks

Testimonial for the Taleist mailing list
Would you like a mailing list that gets feedback like this? Steven Lewis is your guide in The Cheat’s Guides to Successful Email Marketing

Social media is all the rage these days. But the numbers are in, and guess what? Email reigns supreme. With a well-thought out email marketing strategy, you can expect an average clickthrough rate of 3.57%. On the other hand, Facebook will earn you a measly clickthrough average of 0.07% (if you’re lucky).

And what’s more, a better-engaged list doesn’t just click more: your engaged mailing list will BUY more from you than your social media audience.

What makes email marketing better? You can reach your audience through a channel you own.

  • Unlike social media, your email content isn’t under the unsympathetic eye of a tech giant. On your email list, you make the rules about what you can and can’t say.
  • More importantly, you decide who gets to see what you send. No more working your arse off to build an audience on Facebook then paying Facebook for the privilege of reaching an audience you built with your marketing muscle.

How do you get better engagement from your email list?

Graph showing 5-star engagment with email marketing
The ConvertKit dashboard shows 70.45% of Taleist’s email subscribers have engaged with the mailing list in the last 30 days — opened, clicked and bought things.

While email direct marketing (EDM) is still one of the most effective ways to reach customers, a great mailing list can be hard to pull off if you don’t know where to start.

Plenty of businesses send off a few emails every month to their subscribers and hope for the best because no one has shown them how to do it better.

The problem is the swarm of spammy sales pitches that’s gone before you. Those salesy emails clogging up inboxes have made prospects wary of opening any commercial email, including yours.

Fortunately, you don’t have to compete with spammers. All you have to do is step up your emailing game to nurture a consistent audience. As you take care of them, they’ll take care of all your lead generation needs. All you need is someone to give you the right place to start. And that starts now…

What if we told you that we cracked the code to building a highly successful email marketing list without spending a million dollars on writers, designers and “growth hackers”? Better yet, our way doesn’t involve a bunch of technical mumbo jumbo. We promise that the tips from our masterclass are so easy to implement, you’d almost feel as though you were cheating. It’s all in our one-hour masterclass.

Lucy Owens

After attending Taleist's email marketing class, I walked away with a stack of useful tips and knowledge as well as a great framework to organise and manage emails. A great session and I highly recommend it!

What you’ll learn in our masterclass, The Cheat’s Guide to Email Marketing

In this information-packed masterclass, you’ll learn:

  • How to channel Marie Kondo when it comes to your mailing list
  • How to ignore your English teacher and sound like a real person
  • How subject lines can double your email open rates
  • And the last tip will be a game changer. No, we’re not telling; you’ll have to take the masterclass to see…

Growing your business’ visibility through email marketing is not as hard as you think. Trust us, we’ve been emailing since 1992. Join our Cheat’s Guide to Successful Email Marketing course as we pull back the curtain to reveal how we cheated our way to a mailing list with:

  • An open rate 56.5% higher than the industry average
  • A clickthrough rate 53% higher than the industry average

Make your email list work for you

Sign up for our masterclass today and learn how to turn your email list into a lead machine.

We stand behind the success of our masterclass, and so do hundreds of our happy customers. But if you don’t think it lives up to its promise, let us know within 30 days for a full and friendly refund.

Your email marketing masterclass is available on-demand. Invest now and you’ll be on your way to building a better mailing list immediately.

Steven Lewis, copywriting teacher
Your copywriting teacher, Steven Lewis, has 25 years’ experience in direct response copywriting

Your email marketing guide

As a journalist, Steven Lewis has been published around the world — the Financial Times, the Wall Street Journal, Esquire, GQ… As a direct response copywriter, Steven’s website copywriting has doubled, tripled and quadrupled conversion rates for clients in medical services, technology, SaaS, legal services, trades and countless other industries.

Today, after more than 20 years of content marketing, website and SEO experience, Steven leads the team of Sydney-based copywriters at Taleist. Taleist is an agency of direct response copywriters who use their writing to persuade readers to take action, including writing email marketing campaigns.

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