Cafe de Biscuit

CAFE DE BISCUIT Update: 12:16, 7 November: Apologies for sending two emails in a day. I hit the wrong button when scheduling tomorrow’s email. 😳 Don’t let me cluttering your inbox be why you miss signing up today for ChatGPT Mastery to lock in your bonus $500 off next year’s email newsletter course. Biscuit calling…

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SXSX good example

SXSW Good Direct response Yes, this could be better, but it’s already 1,000 x superior to everything else I saw at the SXSW tech and innovation expo. A headline that speaks to what the ideal reader might want (although ideally, it should be specific, selling a benefit and less abstract). What you’re going to get…

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SXSW

SXSW Sydney Tech & innovation expo Do you have the foggiest idea what any of these exhibitors do? I’ve not cheated: all that’s blurred are business names, logos and faces. (And none of the business names would have given you a clue.) The first rule of marketing is that confused minds don’t buy. And you…

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Above the fold example

“Let’s talk” about what? “Let’s talk”, they suggest, but about what? I’ve blurred the company name, but it doesn’t give any clues. (Click for a larger version if you think it’ll help!) Being Human — The Email Newsletter Formula READ MORE Landing Page Copywriting Course Fix your clients’ underperforming landing pages (and your own) FAST…

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Throwing coins in another business’ bucket

throwing coins in another business’ bucket This ad (click for a larger image) in The Economist led to the Mischon de Reya homepage, which has no obvious connection to the topic of the ad. The homepage does, however, showcase a brilliant example of a vaporous corporate video. (See below.) Spot the difference Mischon de Reya’s…

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Effortless testimonials (Voomly demo)

USE SOCIAL PROOF TO 3X CONVERSIONS effortlessly ask your clients for testimonials that win more work use just three chatgpt prompts to make a request your happy clients can’t refuse. Check out Voomly here. Check out ConvertBox for pop-ups here.

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Effortless testimonials (video)

USE SOCIAL PROOF TO 3X CONVERSIONS effortlessly ask your clients for testimonials that win more work use just three chatgpt prompts to make a request your happy clients can’t refuse. WE’LL EMAIL ALL THE PROMPTS TO YOU SO YOU CAN JUST COPY AND PASTE. DETAILS IN THE VIDEO.

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Voomly

Great copywriters write in teams Our management team AUSTRALIA’S BEST COPYWRITERS ARE ON OUR TEAM Great copywriters have to live a little first. Our copywriters have studied law and English and French and philosophy, as well as business and marketing (and not just in textbooks). They’ve worked in banking, in IT, in hospitality, in travel. They’ve…

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Coming up

You’ve just been presented with a massive amount of information about squeezing the most from ChatGPT, especially if any of these approaches is new to you. If you’re feeling a bit at sea, don’t worry. We’ll start our live session with a chance to ask any questions you have so far. (You can also email…

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Building an avatar

To build your avatar, all you have to do is provide a little information about your ideal client and your offer. Don’t go into too much detail because you’ll lead ChatGPT rather than giving ChatGPT the freedom to pull from its database without too much shaping from you. If you think the answers are off…

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Custom instructions

ChatGPT has launched custom instructions. Custom instructions in ChatGPT allow you to: Examples of using custom instructions in ChatGPT If you write for yourself, you could tell ChatGPT what sort of things you write about. For example: I am a travel journalist writing for a magazine audience about exciting destinations. or I am an intellectual…

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Custom instructions

ChatGPT has launched custom instructions. Custom instructions in ChatGPT allow you to: Examples of using custom instructions in ChatGPT If you write for yourself, you could tell ChatGPT what sort of things you write about. For example: I am a travel journalist writing for a magazine audience about exciting destinations. or I am an intellectual…

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What’s next

You’ve just been presented with a massive amount of information about squeezing the most from ChatGPT, especially if any of these approaches is new to you. If you’re feeling a bit at sea, don’t worry. We’ll start our live session with a chance to ask any questions you have so far. (You can also email…

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Prompt engineering

What is prompt engineering? Prompt engineering is a fancy way of talking about writing the most effective prompts possible. To be a good prompt engineer, there are a few things you have to understand about how to get the most from the AI you’re using. A good prompt engineer starts from the objective (what do…

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The critical importance of priming and context

Priming ChatGPT Just because someone is an expert doesn’t mean they’ll bring everything they know to your chat. You know that from speaking to professionals. Sometimes, you need to nudge the professional to onto the right track to get the best result — “Doctor, remember when I told you I’m allergic to penicillin…” When you…

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Analysing tone of voice and building a ToV prompt

Playing with tone of voice Update: ChatGPT has removed plugins from its functionality. You can still find WebPilot and the PDF readers as GPTs (click “Explore GPTs” in the top left of your chat window). However, you don’t need a plugin anymore to get ChatGPT to visit the internet or to read a PDF. For…

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Using plugins

Paid version only Plugins are available only in GPT-4, which means you need a ChatGPT Plus account to use them. To install a plugin: For this course, you want: Once you have some plugins installed, remember that you will need to enable them BEFORE entering the first prompt any chat in which you plan to…

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Free vs paid / GPT-3.5 vs GPT-4

ChatGPT offers two models. In the free version, you have access to GPT-3.5, which is spectacular, but still nowhere near as powerful as GPT-4, which you can access only in the paid version of ChatGPT. In my ideal world, everyone in the course would invest in ChatGPT Plus, the paid version, to experience the best…

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ChatGPT Mastery with Steven Lewis

, welcome! It’s Steven Lewis, your course instructor, writing. I’m looking forward to meeting you in person and learning more about you and your goals for working with ChatGPT. Right now, you have access to the first part of the course. By giving you this information now, we make sure you get the most from…

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ChatGPT Mastery course

chatgpt mastery FOR MARKETING AND COMMUNICATION The perfect ChatGPT course for marketers, business owners and effective communicators Go beyond the hype and unlock ChatGPT’s full potential to supercharge your productivity and influence. Become a more persuasive writer, communicator and marketer under the guidance of a professional copywriter and AI copywriting expert. DATES COURSE OUTLINE FOR…

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