SXSW Good Direct response
Yes, this could be better, but it's already 1,000 x superior to everything else I saw at the SXSW tech and innovation expo.
- A headline that speaks to what the ideal reader might want (although ideally, it should be specific, selling a benefit and less abstract).
- What you're going to get (which would be even more powerful with benefits as well as features).
- An offer. OMG an actual offer. (I signed up immediately because what did I have to lose?) Plus, bonus marks for including the QR code AND the URL. Not everyone likes or understands QR codes.
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