10 website copywriting tips for high-converting websites

Let’s be honest. Copywriting is hard. Legendary copywriter Joe Sugarman sold 20 million pairs of BluBlocker sunglasses with newspaper ads. Clearly, he didn’t do that just by stringing a few pretty words together. Today, we’d all love to replicate Sugarman’s ability to turn words into money. We’re just more likely to be applying our skills…

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SEO Copywriting 101: What it is and why you need it

Do you feel like your site isn’t as popular with Google as it should be? You’re not alone. There are many factors that can affect a website’s ranking in search engines, and SEO copywriting is one of them. If you want to see an increase in traffic on your site, read on… Search engine optimisation…

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About Us page examples for financial planners

Financial planners don’t always have it easy in their marketing, but a good About Us page can help. As copywriters, we’ve written websites for many top-ranking financial planners. In this post, we break down good examples of financial planners’ About Us pages. These examples of About Us pages are a follow-up to our popular article…

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About Us page examples for dentists’ websites

As copywriters, we have written websites for dozens of dentists. That made a blog post of good examples of dentists’ About Us pages a natural companion to our popular article on how to write an About Us page… Why About Us pages matter for dentists Choosing the right dentist can be tricky. Patients want a…

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Writing a website? Research is key…

Writer’s block isn’t fun. Imagine being paralysed in front of the blank page for hours, not knowing what to write. And you don’t have to be a professional copywriter to experience it. We’ve all put off writing something until the last minute. (And sometimes even later.) That blank page can be intimidating, but there’s a…

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The copywriter’s guide to lead generation

Lead generation starts with a deceptively simple question: Who is your ideal client? If your answer is ‘everyone’, you’re doing something wrong. Just like how fishermen use different bait for different fish, your lead generation efforts need to be tailored to hook the attention of a particular type of client. At first, it seems obvious…

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11 secrets to using copywriting to build trust on a website

Why do salespeople have such shady reputations? Maybe it’s because they’re constantly trying to push products their clients don’t need. Maybe it’s because we know (or at least suspect) they’re driven by commission or profit rather than the best interests of their clients. Either way, we don’t trust them. And without the trust of your…

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