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Free vs paid / GPT-3.5 vs GPT-4
ChatGPT offers two models. In the free version, you have access to GPT-3.5, which is spectacular, but still nowhere near as powerful as GPT-4, which you can access only in the paid version of ChatGPT. In my ideal world, everyone in the course would invest in ChatGPT Plus, the paid version, to experience the best…
Read MoreFoundations (self-paced learning)
ChatGPT Mastery with Steven Lewis
, welcome! It’s Steven Lewis, your course instructor, writing. I’m looking forward to meeting you in person and learning more about you and your goals for working with ChatGPT. Right now, you have access to the first part of the course. By giving you this information now, we make sure you get the most from…
Read MoreChatGPT Mastery course
chatgpt mastery FOR MARKETING AND COMMUNICATION The perfect ChatGPT course for marketers, business owners and effective communicators Go beyond the hype and unlock ChatGPT’s full potential to supercharge your productivity and influence. Become a more persuasive writer, communicator and marketer under the guidance of a professional copywriter and AI copywriting expert. DATES COURSE OUTLINE FOR…
Read MoreLive session
Prompt engineering
What is prompt engineering Prompt engineering is a fancy way of talking about writing the most effective prompts possible. To be a good prompt engineer, there are a few things you have to understand about how to get the most from the AI you’re using. A good prompt engineer starts from the objective (what do…
Read MoreLesson
The critical importance of priming and context
Priming ChatGPT Just because someone is an expert doesn’t mean they’ll bring everything they know to your chat. You know that from speaking to professionals. Sometimes, you need to nudge the professional to onto the right track to get the best result — “Doctor, remember when I told you I’m allergic to penicillin…” When you…
Read MoreAnalysing tone of voice and building a ToV prompt
Playing with tone of voice To get a sense of what ChatGPT can do if you prompt it right, find a LinkedIn post, an email in your inbox, something from the boss… and have ChatGPT rewrite it in the tone of voice of a favourite TV character, e.g. For example, paste this into ChatGPT: The…
Read MoreUsing plugins
Paid version only Plugins are available only in GPT-4, which means you need a ChatGPT Plus account to use them. To install a plugin: For this course, you want: Once you have some plugins installed, remember that you will need to enable them BEFORE entering the first prompt any chat in which you plan to…
Read MoreLesson
GPT-3.5 vs GPT-4
ChatGPT offers two models. In the free version, you have access to GPT-3.5, which is spectacular, but still nowhere near as powerful as GPT-4, which you can access only in the paid version of ChatGPT. In my ideal world, everyone in the course would invest in ChatGPT Plus, the paid version, to experience the best…
Read MoreChatGPT Mastery for Protecht
, welcome! It’s Steven Lewis, your course instructor, writing. I’m looking forward to meeting you in person and learning more about Protecht. Right now, you have access to the first part of the course. By giving you this information now, we make sure you get the most from our time together because: Plus, before we…
Read MoreWhy this sexy postcard flops
I’m taking Biscuit for his dawn walk yesterday when one of those leaflet boxes outside a shop caught my eye. This isn’t a shop on the main road; it’s a shop I don’t know on a backstreet in our suburb. The box catches my eye because it holds postcards with the headline “Oats & Libido”.…
Read MoreWeek 4 (10 August)
This week, we used a marketing campaign and its components as way to practise what we’ve learned so far, including:
Read MoreReviewing your copy based on preconceptions
Review Start a new chat before using these prompts. If you’re using ChatGPT Plus, you will need to enable a plugin to access the internet or a PDF (depending how you want to give ChatGPT the copy you want to review). If you’re using the free version, you will need to adapt the prompt to…
Read MoreReviewing your copy based on limiting beliefs
Review based on limiting beliefs Start a new chat before entering these prompts. If you’re using ChatGPT Plus, you will need to enable a plugin to access the internet or a PDF (depending how you want to give ChatGPT the copy you want to review). If you’re using the free version, you will need to…
Read MoreTopic
Writing a landing page
Priming Limiting beliefs Future state Landing page prompts
Read MoreWriting a LinkedIn post
Topic
Writing an email
Priming Email writing
Read MoreDesigning a marketing campaign
Priming + outlining the information that you need Transformation Transformation described + Reason why Limiting beliefs Gathering information When someone else has the information
Read MorePlugins
Robyn asked for a list of the plugins I use. It’s a short list because I’ve found these do everything I want. Accessing the live internet Until ChatGPT brings back the ability to access the internet, I use either of: The one I used in the first week of the course is no longer in…
Read MoreBonus prompts
In asking for feedback, I got the same question in a few different forms. The question, as I understood it, was asking for: I would love to answer those questions prescriptively, which is why I racked my brain to think of a way to do it. I failed firstly because one person’s “top” handful of…
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