joanne tan

Joanne Tan, direct response copywriterJoanne is a direct response website copywriter  for Sydney copywriting agency Taleist.

Joanne has extensive research experience, having worked at a global professional service firm after earning her master’s degree in International Affairs at the Texas A&M University. She has applied those skills towards writing proposals and research papers for multinational companies and NGOs, including PwC, USAID, and the Responsible Business Alliance.

Prior to joining Taleist, Joanne’s wrote on topics ranging from politics to lifestyle, and she had been featured in publications and brands in Southeast Asia and the United States, such as Parkson, The Battalion and Tatler.

Today, Joanne blogs on copywriting topics, including persuasion, direct response, SEO and content marketing.

Recent posts by joanne tan

free online copywriting course for beginners

Website FAQs: Your burning questions answered

Why is content important in a website? A website is only as good as its content. Content is what makes your site stand out from your competitors. It helps you attract and retain traffic with a message that resonates. This leads to higher conversions for your business. Other elements of your website, like images and…
Read More
Choosing the right webpages

The pages every website should have

A global pandemic sped up an already dramatic shift in consumer behaviour. Stay-at-home orders temporarily closed most brick and mortar stores. People spent more time on their phones, buying products from their couches. You might have been buying products or services online for a long time. However, many people hadn’t made the leap before the…
Read More
content writing course

Who needs a content writing course?

Maybe you’ve always wanted to be a content writer. Or maybe you want to start a business, and you think having a blog would be a great way to drive traffic. But when it comes down to actually writing content, you find yourself putting it off. Maybe it’s because of the doubts in your head.…
Read More
writing a LinkedIn recommendation

How to write a brilliant LinkedIn recommendation

For some people, their LinkedIn profile is vital to their online presence. Your LinkedIn profile might be your first impression on recruiters, employers or potential clients. Your profile is almost certainly the first thing that comes up when someone googles your name. The first impression could be made golden by a collection of excellent LinkedIn…
Read More
Your conversion rate

Why are websites so expensive?

If you’re asking yourself why websites are “so expensive”, it’s not your fault. Chances are, a dozen people have told you how cheap web design is. After all, you could “just get it done in India, by your nephew, in an afternoon on an iPad…” Aside from this blustering advice, you use the same internet…
Read More
Data shows what makes a good website

What makes a good website in 2021

Who decides what a good website is? The answer is simple: the user does. The person who visits your site should Feel welcome. Be able to navigate your content easily Understand what you are about within seconds But there’s more to it than that. So many things go into making a successful website. In this…
Read More