joanne tan

Joanne Tan, direct response copywriterJoanne is a direct response website copywriter  for Sydney copywriting agency Taleist.

Joanne has extensive research experience, having worked at a global professional service firm after earning her master’s degree in International Affairs at the Texas A&M University. She has applied those skills towards writing proposals and research papers for multinational companies and NGOs, including PwC, USAID, and the Responsible Business Alliance.

Prior to joining Taleist, Joanne’s wrote on topics ranging from politics to lifestyle, and she had been featured in publications and brands in Southeast Asia and the United States, such as Parkson, The Battalion and Tatler.

Today, Joanne blogs on copywriting topics, including persuasion, direct response, SEO and content marketing.

Recent posts by joanne tan

How to write a thought leadership article

Thought leadership is a term that gets thrown around a lot in business circles. But what even is thought leadership? Do you have to have had an original thought to be a “thought leader”?  Despite the vagueries, everyone’s heard it’s good to be seen as a thought leader. However, you probably want your thoughts to…
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Website copywriting example for a communiations and branding agency

Website copywriting example for a strategic communications agency

This website copywriting example for a strategic communications agency is about selling a service to people who do not understand its value. Effective communication with clients and prospects could mean the difference between success and failure. Having the right communications strategy can be invaluable for business growth and development. That’s why ambitious businesses think nothing…
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Guide to content marketing for law firms

The ultimate guide to content marketing for lawyers: get more clients, stand out from the competition and increase revenue

When it comes to marketing your law firm online, does it ever feel like you’re shouting into the void? Turns out, you might not be entirely wrong. In today’s world, the sun never sets on the clutter of advertisements vying to be noticed and clicked on. It has been estimated that an average person sees…
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Law firm marketing guide

Law firm marketing: a fast guide for lawyers

If you represent a growth-focused law firm, this post is for you. Competition in legal practice is fierce regardless of the size of the firm. However, with a robust law firm marketing plan, it’s possible to stay far ahead of the competition from other lawyers. Professional standards (rightly) make marketing your law firm a bit…
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Top of the homepage in this website copywriting example for a very different law firm

Website copywriting example for a very different law firm

This is an example of website copywriting for a law firm that claims to be different — and can prove those differences. It’s easy to say you’re different. But you know what they say – If everyone is special, then no one is. In an industry where everyone claims to be different, how do you…
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Saying cheers to copywriting persuasively

10 fast ways to make your website more persuasive

If you’re like most business owners, you’ve probably put a good deal of time and loving attention into your website. You’ve made sure your website has visual appeal. And you’ve packed your site with what you think is the most important information to help your customers make a decision. But how good is your website…
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