joanne tan

Joanne Tan, direct response copywriterJoanne is a direct response website copywriter  for Sydney copywriting agency Taleist.

Joanne has extensive research experience, having worked at a global professional service firm after earning her master’s degree in International Affairs at the Texas A&M University. She has applied those skills towards writing proposals and research papers for multinational companies and NGOs, including PwC, USAID, and the Responsible Business Alliance.

Prior to joining Taleist, Joanne’s wrote on topics ranging from politics to lifestyle, and she had been featured in publications and brands in Southeast Asia and the United States, such as Parkson, The Battalion and Tatler.

Today, Joanne blogs on copywriting topics, including persuasion, direct response, SEO and content marketing.

Recent posts by joanne tan

A guide to SEO marketing for law firms

Law firms are businesses. And like any other business, law firms need to market themselves to the right client base. Enter SEO marketing, a cost-effective and targeted way to get your law firm seen by potential clients. With the right SEO strategy, your law firm will benefit from increased website traffic and higher brand visibility…
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About Us page examples for law firm websites

The legal system can be a tough business. People embroiled in disputes are staring down at the possibility of losing thousands of dollars and years of their life. All for an outcome that might not even favour them. That’s why the right tone of voice can make or break a law firm’s About Us page.…
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How to write a services page for a law firm

As a lawyer, you know the importance of having a great website. A law firm website isn’t just a great marketing tool. It’s also a way to show potential clients that you’re a credible source of information.  But a website without a services page would be like a car without its engine – It might…
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How to write an About Us page for a law firm

Think about the last time you researched a business’ website. Chances are, one of the pages you went to was the ‘About Us’ page. After all, it’s natural to want to know more about the company you’re considering doing business with. And the About Us page is the place to go to get to know…
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How to write killer content for a law firm website

The legal industry is rife with competition. According to the latest report by the National Profile of Solicitors, there are over 83,000 lawyers in Australia. That’s a lot of people to compete against. And that’s why lawyers, like any other business, need a website that can effectively represent them to potential clients. The law firm…
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A copywriter’s guide to email marketing

When it comes to online platforms that connect you with your audience, social media is like the popular kid everyone won’t stop talking about. And it’s not hard to see why. They’re fun, they’re engaging, and they allow you to partake in the latest meme trend.  But when it comes to actually driving conversions and…
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