joanne tan

Joanne Tan, direct response copywriterJoanne is a direct response website copywriter  for Sydney copywriting agency Taleist.

Joanne has extensive research experience, having worked at a global professional service firm after earning her master’s degree in International Affairs at the Texas A&M University. She has applied those skills towards writing proposals and research papers for multinational companies and NGOs, including PwC, USAID, and the Responsible Business Alliance.

Prior to joining Taleist, Joanne’s wrote on topics ranging from politics to lifestyle, and she had been featured in publications and brands in Southeast Asia and the United States, such as Parkson, The Battalion and Tatler.

Today, Joanne blogs on copywriting topics, including persuasion, direct response, SEO and content marketing.

Recent posts by joanne tan

Website copywriting example for a property investment firm

Website copywriting example for a property investment advisory firm

This website copywriting example for a property investment advisory firm offers a side-by-side comparison of a website before and after engaging with our Sydney copywriters. Property investment is serious business. With hundreds of thousands of dollars on the line, investors want to minimise the element of chance. They’re going to be attracted to a firm…
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Website copywriting example for a law firm

Website copywriting example for a law firm determined to stand out

This website copywriting example for a law firm shows what a website can be when lawyers know who they are and whom they want to attract.  When Ben Twomey established Twomey Dispute Lawyers (TDL), he knew exactly where the law firm was going. He: Had a clear vision for what differentiated his business from other…
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Website copywriting example for an online course provider

Website copywriting example for an online course creator

This website copywriting example for an online course provider demonstrates the importance of copywriting research. The right copywriting research identifies a target audience’s hidden desires. Then the copywriter can use those desires to create persuasive copywriting. [toc] Target audience for this website copywriting example Westbourne College is a (largely) online course provider with one of…
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website copywriting example for a builder

Website copywriting example for a house builder

This website copywriting example for a home builder is about trust and educating clients so they can compare apples with apples. People don’t trust builders. And it’s not hard to see why. According to our copywriters’ research, it’s not uncommon to have had a bad experience with builders. Builders don’t answer calls, they ask for…
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Website copywriting example for a financial planner

Website copywriting example for a financial planner

This website copywriting example for a financial planner illustrates how web copy can overcome a major excuse for readers to take no action. As a financial planning agency, Montara Wealth had a problem. Several actually. Their biggest problem is that money can be a touchy subject. It’s not just that many people don’t like to…
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Website copywriting example for an IT business

Website copywriting example in AWS managed services

This website copywriting example is about persuading the reader that they won’t regret picking up the phone. (Because our clients know that they outshine the competition once they have the client in conversation.) There are currently over one million Amazon Web Services (AWS) users in the world. Many of them are app and IT companies…
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