This psychological trick earns Byron Shire Council thousands of dollars on the first Sunday of every month… Without speaking, the drivers of the cars in this picture convinced each other to make the same mistake. How? When we pulled up at Byron Markets, we couldn’’t believe our luck: a rockstar parking space opposite the entrance…

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As humans, we have a million decisions to make a day. The only way we can do it is to use shortcuts. You can make your copywriting more persuasive when you know what those shortcuts are and you use them to influence your readers. A tip for using social proof in your copywriting One of…

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