Posts Tagged ‘Copy’
A Copywriting Tip From a Twisted Head Baby & Toddler
What can a twisted-head baby and a toddler teach you about persuading your customers to buy quickly? You won’t get another copywriting tip like this today. Guaranteed.
Read MoreAre you doing enough to make your clients like you?
When it comes to copywriting, it turns out you can’t leave popularity contests behind in the playground. Your likeability is relevant far beyond high school: it influences people’s willingness to work with you or buy from you. Likeability is one Robert Cialdini’s (Influence) six factors of persuasion, along with authority, social proof, scarcity, reciprocity and…
Read MoreA copywriter’s tip: Never write a first draft
A copywriters secret to good first drafts is not to write them Yesterday, I had a coffee meeting in Rozelle, near our Sydney office. I was meeting a prospective client. Before the meeting, hed sent me a brochure he’d drafted for a new product. The brochure was fine. The writing progressed logically; it told me…
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