Skip to content

Video

Should you put your prices on your website?

Updated 20 October 2019: “Should I put my prices on my website?” I get asked it all the time. It’s not a yes/no question in a services business. It depends on your industry, your competitors and your business goals. The reality is that there is no “should” about whether your website should have prices. But…

Read More

The surprising role of children in copywriting

You know who can really help you with your copywriting? Your children. Don’t have children? Borrow some. Here’s why… The goal with copywriting is to pitch your writing at a 12-year-old’s reading level. That’s not because your audience is 12. It’s not because your audience is stupid. It’s because your audience is busy and distracted.…

Read More

Copywriting’s answer to try before you buy

What’s the likely difference between these two pieces of copy for a hotel in Thailand? Version one: “Our lagoon-pool features a full bar service.” Version two: “Lounge by our lagoon pool, cooled by an Andaman Sea breeze while you sip Bacardi from a coconut…” I don’t know if people still drink Bacardi, but you get…

Read More

Why even your best customers aren’t buying what you’re selling

Even your best customers probably aren’t buying what you’re selling. Why? Because what you’re selling is a collection of features. And what your customers are buying is a collection of benefits. What do I mean by that and why does that matter? Most websites concentrate on selling the features of their product or service —…

Read More

Want to stand out? Prove it.

Do you want a surefire copywriting secret for writing a persuasive website? If you do, support every claim you make with PROOF. Maybe you really are the “leading” provider in your industry. But that’s meaningless if every competitor also claims to be the leading provider. What you need is a way to PROVE your pre-eminence.…

Read More

5 things you can do right now to impress Google

UPDATED 3 November 2018 Need Google to send more visitors to your website? Follow these five simple tips from an SEO copywriter right now to improve the way Google sees your site. This video is from one of our popular Wednesday Website Content Writing Webinars, which we used to run weekly. On a Wednesday. We’ve…

Read More

How would you feel if I bought you a coffee?

We’’re taking you out for a copywriter’’s coffee for two reasons. We tell you something fascinating about coffee. (We’’ll bet you didn’t know this.) We finish our series on the six principles of persuasion. As copywriters, we’’re most interested in using them in website copywriting and other writing. Could reciprocity help your SEO? I might…

Read More

A marketing tip from the Mob

An old lady, a napkin and $5 was all it took to keep Joseph “”Joe Bananas”” Bonanno’s son Bill from falling into a very bad habit. What did the napkin say and what could this mobster’’s story teach you about marketing? Not expecting the mob to have copywriting tips? As a website content writer charged…

Read More

One concise, actionble tip a week

Join the smart subscribers to our mailing list and get one powerful lead-generating tip every week.

No thanks, I get enough leads

The simple way to
get more leads

Join the smart subscribers to our mailing list and get one powerful lead-generating tip every week.

No thanks, I get enough leads