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5 things you can do right now to impress Google
UPDATED 3 November 2018 Need Google to send more visitors to your website? Follow these five simple tips from an SEO copywriter right now to improve the way Google sees your site. This video is from one of our popular Wednesday Website Content Writing Webinars, which we used to run weekly. On a Wednesday. We’ve…
Read MoreHow would you feel if I bought you a coffee?
We’re taking you out for a copywriter’s coffee for two reasons. We tell you something fascinating about coffee. (We’ll bet you didnt know this.) We finish our series on the six principles of persuasion. As copywriters, we’re most interested in using them in website copywriting and other writing. Could reciprocity help your SEO? I might…
Read MoreA marketing tip from the Mob
An old lady, a napkin and $5 was all it took to keep Joseph ”Joe Bananas” Bonannos son Bill from falling into a very bad habit. What did the napkin say and what could this mobster’s story teach you about marketing? Not expecting the mob to have copywriting tips? As a website content writer charged…
Read MoreA Copywriting Tip From a Twisted Head Baby & Toddler
What can a twisted-head baby and a toddler teach you about persuading your customers to buy quickly? You won’t get another copywriting tip like this today. Guaranteed.
Read MoreCopywriting Tip: Demonstrate Authority in Copywriting
When it comes to copywriting, it turns out you can’t leave popularity contests behind in the playground. Your likeability is relevant far beyond high school: it influences people’s willingness to work with you or buy from you.
Read MoreCopywriting tip: Use what other people think
As humans, we have a million decisions to make a day. The only way we can do it is to use shortcuts. You can make your copywriting more persuasive when you know what those shortcuts are and you use them to influence your readers. A tip for using social proof in your copywriting One of…
Read MoreHow to Demonstrate Authority in Your Copywriting
If you want to persuade people with your copywriting, you need to make sure you’ve signalled your authority in the area. That can mean more than just claiming your years of experience or diplomas. How to show who’s the boss in your copywriting More on copywriting and persuasion This post is part of our…
Read MoreReasons to Make a Business iPhone video for Christmas
Shot on an iPhone, this video has been watched 40,891 times and that number is climbing. Our tips for shooting a video on your iPhone will get watched.
Read MoreWhy hardly any customers see what you put on Facebook
Dale Jacobson, a subscriber to our mailing list, emailed me to ask why her Facebook posts aren’t being seen by fans of her page. Dale works hard on her Facebook page, Why Antarctica? She posts almost daily. But even though Facebook knows 200 people “like” her page, it often reports to her that a post…
Read MoreShould you put your prices on your website?
Updated 1 December 2018: Should I put my prices on my website? I get asked it all the time. Its not a yes/no question in a services business. It depends on your industry, your competitors and your business goals. Here are some things you need to think about to help you decide whether you should put…
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