Video
Should you put your prices on your website?
Updated 20 October 2019: Should I put my prices on my website? I get asked it all the time. Its not a yes/no question in a services business. It depends on your industry, your competitors and your business goals. The reality is that there is no “should” about whether your website should have prices. But…
Read MoreThe surprising role of children in copywriting
You know who can really help you with your copywriting? Your children. Don’t have children? Borrow some. Here’s why… The goal with copywriting is to pitch your writing at a 12-year-old’s reading level. That’s not because your audience is 12. It’s not because your audience is stupid. It’s because your audience is busy and distracted.…
Read MoreCopywriting’s answer to try before you buy
What’s the likely difference between these two pieces of copy for a hotel in Thailand? Version one: “Our lagoon-pool features a full bar service.” Version two: “Lounge by our lagoon pool, cooled by an Andaman Sea breeze while you sip Bacardi from a coconut…” I don’t know if people still drink Bacardi, but you get…
Read MoreThe clever marketer’s way to bring visitors back to your website
So your website visitor didn’t buy. And they didn’t download your lead magnet either. Put those things together and it means you don’t know who they are. And you don’t have their email address. But that DOESN’T mean you can’t contact them If you have a Google or a Facebook pixel on your website, you…
Read MoreWhy even your best customers aren’t buying what you’re selling
Even your best customers probably aren’t buying what you’re selling. Why? Because what you’re selling is a collection of features. And what your customers are buying is a collection of benefits. What do I mean by that and why does that matter? Most websites concentrate on selling the features of their product or service —…
Read MoreHow to get your website visitors’ contact details (even if they’re not ready to buy)
Got a big CONTACT US button on your website? There’s just one problem with that… And it’s a massive problem… Only about 4% of your website visitors are ready to buy. The other 96% are not likely to pick up the phone or email you. Not right now because they’re not ready. That’s 96% of…
Read MoreWant to stand out? Prove it.
Do you want a surefire copywriting secret for writing a persuasive website? If you do, support every claim you make with PROOF. Maybe you really are the “leading” provider in your industry. But that’s meaningless if every competitor also claims to be the leading provider. What you need is a way to PROVE your pre-eminence.…
Read More5 things you can do right now to impress Google
UPDATED 3 November 2018 Need Google to send more visitors to your website? Follow these five simple tips from an SEO copywriter right now to improve the way Google sees your site. This video is from one of our popular Wednesday Website Content Writing Webinars, which we used to run weekly. On a Wednesday. We’ve…
Read MoreHow would you feel if I bought you a coffee?
We’re taking you out for a copywriter’s coffee for two reasons. We tell you something fascinating about coffee. (We’ll bet you didnt know this.) We finish our series on the six principles of persuasion. As copywriters, we’re most interested in using them in website copywriting and other writing. Could reciprocity help your SEO? I might…
Read MoreA marketing tip from the Mob
An old lady, a napkin and $5 was all it took to keep Joseph ”Joe Bananas” Bonannos son Bill from falling into a very bad habit. What did the napkin say and what could this mobster’s story teach you about marketing? Not expecting the mob to have copywriting tips? As a website content writer charged…
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