Video

5 things you can do right now to impress Google

UPDATED 3 November 2018 Need Google to send more visitors to your website? Follow these five simple tips from an SEO copywriter right now to improve the way Google sees your site. This video is from one of our popular Wednesday Website Content Writing Webinars, which we used to run weekly. On a Wednesday. We’ve…

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How would you feel if I bought you a coffee?

We’’re taking you out for a copywriter’’s coffee for two reasons. We tell you something fascinating about coffee. (We’’ll bet you didn’t know this.) We finish our series on the six principles of persuasion. As copywriters, we’’re most interested in using them in website copywriting and other writing. Could reciprocity help your SEO? I might…

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A marketing tip from the Mob

An old lady, a napkin and $5 was all it took to keep Joseph “”Joe Bananas”” Bonanno’s son Bill from falling into a very bad habit. What did the napkin say and what could this mobster’’s story teach you about marketing? Not expecting the mob to have copywriting tips? As a website content writer charged…

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Copywriting tip: Use what other people think

As humans, we have a million decisions to make a day. The only way we can do it is to use shortcuts. You can make your copywriting more persuasive when you know what those shortcuts are and you use them to influence your readers. A tip for using social proof in your copywriting One of…

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How to Demonstrate Authority in Your Copywriting

If you want to persuade people with your copywriting, you need to make sure you’ve signalled your authority in the area. That can mean more than just claiming your years of experience or diplomas.  How to show who’s the boss in your copywriting   More on copywriting and persuasion This post is part of our…

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Why hardly any customers see what you put on Facebook

Dale Jacobson, a subscriber to our mailing list, emailed me to ask why her Facebook posts aren’t being seen by fans of her page. Dale works hard on her Facebook page, Why Antarctica? She posts almost daily. But even though Facebook knows 200 people “like” her page, it often reports to her that a post…

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Should you put your prices on your website?

Should you put your prices on your website?

Updated 1 December 2018: “Should I put my prices on my website?” I get asked it all the time. It’s not a yes/no question in a services business. It depends on your industry, your competitors and your business goals. Here are some things you need to think about to help you decide whether you should put…

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WANT MORE CONVERSIONS?

Discover 7 simple things anyone can use to increase conversions

(We guarantee your current website won't have all of them.)

WANT MORE CONVERSIONS?

Discover 7 simple things anyone can use to increase conversions

No development or web skills required