Sydney website copywriters who know how to convert

Frequently asked questions

Who needs website copywriting services?

As copywriters, you might expect us to declare that everyone should hire a copywriter for their business. But like you, we need to know who our ideal customers are. And no, not everyone needs web copywriting services.

For starters, the only businesses that need a website copywriter are ones who already own a website, obviously. The job of the copywriter is to persuade people to take action on the site. Usually, that means convincing prospects to buy a product or service. Copywriting is that combination of writing and persuasion skills.

But however good a copywriter is, they can’t persuade customers who don’t exist. If your site isn’t generating any traffic, your copywriter will have nothing to work with. You can solve the problem of having zero visitors by improving your search engine optimization. Or you could reach out to potential customers through email campaigns, Google ads, LinkedIn or other channels. This is where hiring an SEO copywriter can help.

Why would I hire you as a copywriter instead of just doing it myself?

You could do it yourself, absolutely. But there’s a reason you would call a plumber instead of fixing your own piping. We know that hiring a copywriter might seem more costly than doing it yourself. But think about what you’re losing in terms of opportunity. Most measurably, how much is your time worth to you? Beyond that, how much business are you doing to lose because your web copy isn't as persuasive as a professional's? How many leads slipping away from your business does it take to make it worth getting a pro on the job?

On the surface, writing seems easy. Until it isn’t. If writing isn’t something you’re good at or enjoy doing, writing your own website takes time away from the work that matters to you. So why not hand your web copywriting to the professionals? Here at Taleist, we’ve been copywriting and content writing for over two decades. That means we know how to write compelling copy that resonates with your traffic and convert it into sales.

What’s the difference between a copywriter and a content writer?

Only words intended to persuade can be called copywriting. Every word of copywriting is designed to sell a product or service. Copywriters do this by convincing prospects that they found the solution they’re looking for.

Content writing delivers information about your business or industry in a fun, entertaining way. A blog post about changing trends in your industry is content writing. Or the newsletters you receive every week.

Sometimes, your newsletter, Facebook post or article might contain an element of copywriting. That would be your call to action or any part that advises readers to contact you for more information. But that doesn’t mean your 1000-word blog post is now a product of copywriting. Content writing builds trust, educates prospects and moves them closer towards becoming a lead. Copywriting is what seals the deal.

Do copywriters know about search engines?

SEO copywriting and copywriting are different because they target different audiences. Traditional copywriting aims to persuade a human audience to take action. But SEO copywriting aims to persuade Google or another search engine that your page contains the answers that users are seeking. That makes your website worthy of being ranked among the top search engine results of a particular keyword search.

An SEO copywriter is someone who writes for Google and other search engines. That means an SEO copywriter doesn't necessarily have the direct response copywriting skills to convert the people they attract from Google.

Taleist’s research process lets us learn how your prospects think and speak. This gives us an understanding of what they’re looking up on Google when attempting to solve their problems and needs. That means we have better knowledge on creating long tail keywords relevant for search engine optimization.

We’ve collaborated with some of the best SEO experts in the business, including helping them to write their business' online presence.

How much do copywriters charge for a website?

The prices for web copywriting services can vary. It all depends on who you hire, their level of skills and experience, and the type of copywriting service you’re looking for. Hiring a copywriter to write a landing page carries a heavier price tag than getting them to update your LinkedIn profile. Getting an established copywriting agency to work for you will be more costly than finding a freelance copywriter from Fiverr or Upwork.

If you’d like to know more about the copywriting services we provide and the investment involved, contact us to discuss your copywriting needs.

What is a website copywriter?

How hard can it be to write your own website content? After all, you know your business. So all you really need on top of that is good spelling and a decent grasp of English .

But the reality is that it takes a lot more than good grammar and stringing together a few sentences to create effective website copy. Effective website copy is writing that persuades a reader to take an action. And that action needs to be the one you want them to take.

Writing website copy requires knowing how to craft a message that creates action. There is layer upon layer of technique that goes into using words to drive action. At the most basic levels, you need to know:

• What kind of language will resonate with your target audience
• How to write in a way that is compelling and easy to read

A professional website copywriter will have all these skills and more.

A website copywriter is someone who specialises in creating engaging and persuasive content for websites. That is why a website copywriter is essential to your business' success on a digital platform. Their words shape what prospects think of you and what you have to offer before the prospect has met you.

A website copywriter's ultimate goal is to help businesses achieve their marketing and sales goals. They do that by writing copy that whispers to the target audience that they should act now.

What does a website copywriter do?

Website copywriters use a mix of salesmanship, psychology and writing to persuade your prospects. They create web copy with calls-to-action that push readers to take the action you want them to take.

Website copywriters are the storytellers who weave what you offer into an engaging tale. Your copywriter learns about you, your industry, competitors and customers. Then your website copywriter turns that information into copy that sells.

The key to any successful website marketing campaign for it to be based on your strategy. A good website copywriter can help you create a strategy, even if it’s a simple plan-on-a-page.

You may not have a clear idea of what makes your company different from your competitors. That’s where a website copywriter comes in. An experienced copywriter can help you:

1. Identify your USP and express it in a way that resonates with readers (You can also learn about what makes your business unique through our online masterclass).

What skills do you need to be a website copywriter?

As the title suggests, you have to have excellent writing and editing skills. This is a given, considering your entire role as a copywriter is to create copy that resonates with your target audience.

But being able to write well is not enough. You'll also need:

• Research skills. As the late great Eugene Schwartz once said, copywriting is 80% research. In order to write compelling copy, you need to be able to do your homework and gather information about your target audience, your product, and your competition.
• Attention to detail. When it comes to copywriting, even the smallest mistake can make all the difference. That's why it's important to be meticulous and keep an eye on the little things.
• Interpersonal skills. You'll be working with a variety of people on a daily basis, including clients, designers, and other copywriters. It's important that you're able to build relationships and communicate effectively with everyone you work with.
• Knowledge of SEO. A good website copywriter will also have a solid understanding of how search engine optimization works. This includes knowing how to use keywords effectively in order to improve a website's ranking in search engine results pages.

Why is website copywriting important?

Copywriting is an art form with a singular purpose: to convince a target audience to take action.
Copy on a website is no different. Website copywriting persuades your target audience to take action by buying your product, signing up for your newsletter, or contacting you for more information.

Your website is often the first interaction potential customers have with your brand. That’s why it’s important to make sure your website copy is well-written and engaging. A good web copywriter will be able to capture your unique voice and craft persuasive, interesting copy that speaks to your target audience.
If you’re not convinced of the importance of website copywriting, consider this:

• Only 20% of web visitors ever make it past the headline.
• On average, readers spend less than 40 seconds on a piece of content.
• A customised call to action (CTA) improves conversion rates by 202%.

It’s clear that website copywriting is important for both the success of your website and your business as a whole. So it’s important to make sure your website copy is working hard for you.

Should copywriters write for SEO or the website user?

This is an ongoing debate with no clear answer. Should website copywriters cater to the search engines or prospective clients?
The answer really is both. There’s no question that SEO copywriting is important. You want to make sure your website appears in search engine results pages. After all, that’s how potential customers will find you.

However, the focus of your website copy should always be on creating content that's useful and engaging for the reader. That's because a human is ultimately whom you most need to persuade.