Updated: 7 July 2020 When it comes to copywriting, it turns out you can’t leave popularity contests behind in the playground. Your likeability is relevant far beyond high school: it influences people’s willingness to work with you or buy from you. Likeability is one Robert Cialdini’s (Influence) six factors of persuasion, along with authority, social…

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If you want to persuade people with your copywriting, you need to make sure you’ve signalled your authority in the area. That can mean more than just claiming your years of experience or diplomas.  How to show who’s the boss in your copywriting More on copywriting and persuasion This post is part of our series…

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So many small businesses are making this basic mistake. Are you one of them?
Being immersed in reviewing so many different websites over the last month has given us new insights into common mistakes small businesses are making. Fixing these mistakes would turn more website visitors into customers.

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