How AI copywriting can help improve HR communications

Joanne Tan/March 8, 2023

“How could an HR manager use an AI copywriter to be more productive or get better results from HR comms?”

This is a good question to ask as you put together your next company-wide email, intranet post or job ad.

When you work in HR, you need people to read what you write, understand it and take action. So where you might have thought you didn’t need copywriting in your toolbag, it turns out you do. Effective communication is, after all, the centre of successful human resources management.

You need to write:

Emails that don’t get archived by glazed-over colleagues
Job descriptions that attract the right applicants (and put off the wrong ones)
Emails with subject lines that get employees to open them and contents that persuade them to take action

These are core responsibilities of HR departments, all of which require skilful copywriting and persuasive content marketing.

If the thought of having to become a copywriting pro overnight is making your palms sweaty, this is where training in AI copywriting comes in. ChatGPT and other AI copywriters like Jasper are making it easier than ever to craft and execute effective HR content. From generating customer-driven language to automated content creation, these AI tools are game changers in the world of HR communication.

What are AI copywriters?

AI tools like ChatGPT is revolutionising the way HR approaches writing — AI tools like ChatGPT are revolutionising the way HR teams approach content writing.

You may have heard the persistent buzz around ChatGPT, Jasper and other artificial intelligence tools that are definitely going to make us obsolete this time. But like every other technology created before it, ChatGPT and the others are nothing more than a tool. The key to success lies in how well you use it.

ChatGPT and other AI tools are natural language processing technology designed to generate human-like responses.

They analyse data to quickly churn out content tailored to a prompt. This makes an AI copywriter a powerful asset for an HR department. HR can leverage ChatGPT’s capabilities to create effective communication materials on demand.

Instead of wasting time trying to break through writer’s block or trying to find a fresh twist on an outdated template, AI copywriting can help you create relevant content in a fraction of the time. With AI copywriters, HR managers can save time and energy while delivering well-written content that gets results.

Challenges faced by HR departments in workplace communication

Trying to effectively communicate with a dynamic workforce is an uphill battle for HR — HR teams face an uphill battle when it comes to getting people with different backgrounds, motivations and relationship dynamics to align with their message.

HR departments face the daunting task of successfully navigating employee communication. What HR has to say matters but employees are busy, and there’s usually a lot of information to convey in a short period of time.

It can be difficult to be succinct, clear and unambiguous.

Writing effective emails, intranet posts and other comms can chew up valuable time and resources.

How AI copywriting tools can help HR professionals address communication issues

AI copywriters like ChatGPT provide the perfect solution for HR departments looking to streamline their communication processes. By speeding up parts of the process, such as writing clear emails, AI copywriting tools reduce the time spent on communication while increasing the effectiveness of those comms.

Not only does HR have more impact when all its communications are clear and persuasive, but HR professionals have more time to focus on other work.

What are the advantages of using AI tools to improve HR communications?

AI writers like ChatGPT can be extremely helpful in easing the burden of HR departments. Here are a few features that make them ideal writing assistants for HR professionals:

Automated copy generation

AI tools streamline time-consuming tasks like writing emails, crafting employee onboarding messages, or creating content for internal updates. This allows HR teams to save time and resources, freeing them up for more strategic, value-driven tasks.

Conversational messaging

A machine learning AI tool like ChatGPT knows how to make content human — ironically, more human than many human writers so it’s tailored to each recipient’s needs and preferences. This helps ensure that your communication resonates with each individual reader and increases engagement.

Automation can help HR reduce workload and maximise efficiency — By embracing AI, HR teams can dramatically reduce the amount of time it takes to write quality content.

Time-saving

By automating the content creation process, HR departments can save precious time that would have otherwise been spent crafting messages from scratch. This can be a huge boon for busy teams and will help you stay on top of deadlines.

What are the possible uses of ChatGPT in recruitment?

When it comes to recruiting quality candidates, HR teams have their work cut out for them. From finding and selecting the right candidate to ensuring smooth onboarding experiences and long-term employee retention, there’s a number of processes that need to be managed efficiently.

This is where AI copywriting tools like ChatGPT can be of great help:

Writing job descriptions

Using natural language generation, AI copywriting tools can make quick work of generating targeted job descriptions that can accurately reflect their company’s needs and objectives. This includes ensuring the descriptions are easy to read, enticing to potential candidates, and including relevant keywords to maximize search engine optimization (SEO).

AI can help HR teams craft job descriptions for new roles — AI takes care of the tedious task of writing job descriptions that align with the needs of the company.

Creating personalised emails

HR professionals can use AI copywriting tools to create personalised messages in response to applicants’ inquiries or feedback. This could increase the overall level of engagement with potential hires. Additionally, these automated responses allow HR teams to respond more quickly than if they had to manually write each response.

Writing onboarding materials

Once an applicant has been hired, AI can assist in developing automated onboarding documents to streamline the employee’s transition into their new role. This can include producing automated welcome emails or guides on the company’s culture and expectations.

How can AI copywriting tools be used for customer service?

Have you ever wasted precious hours of your life scouring the internet in search of a response to a workplace question, wishing desperately for a quicker and easier solution?

Enter ChatGPT. Using the same machine learning algorithms as chatbots, these AI tools can quickly craft accurate responses to frequently asked questions. This saves time on manually searching for answers. Using AI tools can also increase the accuracy and consistency of answers across different departments or locations.

Plus, its conversational format makes it seem to your colleagues that they’re receiving help from a real person, even though the response is generated automatically. And since AI doesn’t need to take breaks, your colleagues will have access to these rapid responses 24/7.

What potential pitfalls should human resource departments consider when deploying AI copywriting tools?

AI copywriting tools shouldn’t be seen as a silver bullet for HR communications. The tool is only as good as the hands that wield it. And ChatGPT and other AI copywriting tools can only create content that is as good as the data you feed it. Poorly selected or structured data sets can lead to subpar content that fails to meet the expectations of employees, customers or stakeholders.

Furthermore, existing AI copywriting tools still lack the ability to comprehend contextual nuances when creating content. This means an AI may have difficulty expressing the right sentiment in certain situations. These situations may include addressing a customer complaint or providing the appropriate level of sensitivity when communicating with an employee.

Finally, an AI writer can enhance the workflow of an HR department and help professionals avoid the dreaded writer’s block. However, AI still can’t take the place of human writing in most cases. An AI tool may be able to automate mundane tasks like crafting emails. But for more complex content that requires a greater degree of finesse and creativity, it’s best to rely on the expertise of experienced human copywriters.

AI tools should be used to complement, not supersede. The best results will come from a combination of AI-generated drafts that are subsequently improved by human copywriters or content writers.

AI is still unable to replace the creativity of human writers. — AI may be able to churn out data-driven ideas, but it’s human copywriters who give content life with their creativity and emotional sensitivity.

What will be the impact of artificial intelligence on corporate communications?

The possibilities are endless. With ChatGPT and AI copywriting, businesses now have the opportunity to improve their HR operations in a manner that was previously inconceivable.

By leveraging these technologies, HR departments can craft new content that is engaging, with improved accuracy and personalisation. Content creation can happen in minutes, saving valuable time while enabling personalised communication to large audiences. Furthermore, editing tools can detect errors before they go out. This ensures only accurate messages reach the intended audience.

By implementing AI, HR teams can create custom-tailored content for various target groups quickly and easily. This leaves them with ample time and energy to focus on strategy and outreach. With more efficient and effective communication strategies in place, companies can yield better results in terms of employee engagement, retention and productivity.

Faster, smarter, more effective HR communications

AI writing tools such as ChatGPT can help businesses communicate better and deliver written material more quickly and efficiently. As these AI tools become increasingly smarter, they are likely to play an important role in helping businesses overcome writer’s block and enhance their search engine optimization efforts.

Ultimately, the incorporation of AI into corporate communication processes could result in improved employee engagement, retention rates, and productivity – making it a win-win situation for both employers and employees alike.

But like all other hype-driven innovations, it’s important to get in front of the curve and start testing the waters. Companies that are early adopters of AI copywriting will have higher chances of emerging as industry leaders in their respective domains.

Catapult your business above the pack with our AI copywriting training course

Taleist has been using AI copywriting before it was cool to do so. So while the world is dipping its toes into the world of artificial intelligence, we’ve been neck deep for a while, with more experience than most implementing and optimising AI for our copywriting needs.

Companies in Australia and beyond are scrambling to understand how they can harness the power of AI for their own communication and content marketing efforts. We responded with our AI copywriting training courses, designed to help professionals level up their communications game with a powerful, yet easy-to-use AI sidekick.

We can also run AI training tailored to your organisation — turning your HR team into confident, productive and persuasive writers who are never stuck in front of a blank page.

If you’d like to run team training in using an AI copywriter or have a human copywriter and AI expert speak at your next event about how to get the most from AI, please let us know. (Our expert also happens to have worked in an HR department).