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SEO Content Marketing (Sept 2021 Group)
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Course Content
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Introduction, overview and Zoom details
1 Topic
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Lesson Content
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Friday Zoom
WEEK ONE
Week One workbook
Developing your voice and style guide
4 Topics
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Know your readers
Know what you’re for
Know your style
Know your tone of voice
Working to a marketing plan
Formalising your process
Test your knowledge
1 Quiz
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Lesson Content
Week one quiz
Submit your work for review
WEEK TWO
Week Two workbook
Understanding SEO
4 Topics
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What Google is looking for
What is SEO copywriting?
SEO glossary
Search intent
Topic and keyword research
5 Topics
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Where SEO begins Copy
States of awareness Copy
First topic ideas Copy
Beginning our research Copy
Head terms and long tail keywords Copy
Free tools
4 Topics
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Free tools #1, #2 and #3: Google, Chrome and Surfer extension
Free tool #4: Answer The Public
Free tool #5: Quora
Free tool #6: Google Keyword Planner
Taking stock
1 Topic
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1 Quiz
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Where you should be now
Week Two SEO quiz
WEEK THREE
Starting Week Three
Paid tools
3 Topics
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Frase
Semrush
Surfer
Putting everything together
5 Topics
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Deciding on your topic
Confirming search intent
Outlining
Writing your first draft
All first drafts are shit
WEEK FOUR
Second draft
11 Topics
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Title, headline and sub-headings
Introductory paragraph
Simple ways to improve your writing
Transitions
Transition answers
Readable and Grammarly
Linking
Call to action
Second draft checklist
Finishing touches
Upload for review
Finding and using images
Record keeping