What would free media coverage mean for your business?

How to write perfect press releases

How to Write Perfect Press Releases COVER

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This book is so practical that anyone can use it to get their business in the media — even if they have no experience with journalists or PR.

Even though the book is short enough to  read in one sitting...

  • The University of Sydney made the book compulsory reading in its Master of Strategic Public Relations​ course.
  • A global software company translated the book into Russian and used it as a training tool for staff.

Now this easy-to-follow guide to getting your business in the media is yours... for free. All we need is your email address...

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What you'll discover about public relations...

This book is written by a journalist used to receiving hundreds of press releases a week. He also wrote press releases professionally for Fortune 100 clients and global businesses.

He'll show you how the media relies on you to send in suggestions for stories. However, that doesn't mean journalists will react to (or even read) anything you send them.

You need to know:

  • What three points of view you need to consider.
  • The simple reframing tools that will make your story irresistible to the media outlets of your choice — whether they're print, online, TV or radio.
  • How to increase your chances of free media coverage by "loading the spoon" for journalists.

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