We’’re taking you out for a copywriter’’s coffee for two reasons. We tell you something fascinating about coffee. (We’’ll bet you didn’t know this.) We finish our series on the six principles of persuasion. As copywriters, we’’re most interested in using them in website copywriting and other writing. Could reciprocity help your SEO? I might…

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The Daily Mail is weathering the traditional media End Times. Like it or loathe it, the newspaper understands online readers better than most, which is why small business owners should take a leaf out of the paper. There’s one thing in particular that The Daily Mail does brilliantly, which you could steal right now to improve your website.

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