Anatomy of a flawed landing page

This is a case study of a landing page with poor copywriting. In the video, I break the copywriting down to show how the conversion rate could be improved.

Facebook served me an ad for a product that caught my eye, so I looked at the product’s landing page.

The landing page is a great example of a sales page that looks stunning but misfires with copywriting. So I broke the copywriting down for students in our landing page copywriting course.

If this product has sold a million units with copy like this, I can only imagine how well it would sell with higher-converting copywriting.

If you have a landing page you think could be converting better, we can review that landing page for you.