SXSW Good Direct response

Yes, this could be better, but it's already 1,000 x superior to everything else I saw at the SXSW tech and innovation expo.

1. A headline that speaks to what the ideal reader might want (although ideally, it should be specific, selling a benefit and less abstract).
2. What you're going to get (which would be even more powerful with benefits as well as features).
3. An offer. OMG an actual offer. (I signed up immediately because what did I have to lose?) Plus, bonus marks for including the QR code AND the URL. Not everyone likes or understands QR codes.