Client work
When your positioning is based on decision intelligence, not assumptions, clients choose you
Clients can't tell you apart from the competition when you and your competitors are all working from the same incomplete or flawed assumptions about how clients make decisions.
These firms tested their assumptions with decision intelligence. Here's what happened.
B2B partnership referrals
Technology company needed to understand what drives partner referrals from account managers. Intelligence revealed decision criteria that contradicted internal assumptions about relationship strength.
Result: We were able to reposition the client around what actually influences referral decisions.
Law firm differentiation
Law firm losing competitive pitches where clients "couldn't tell them apart" from competitors. Intelligence revealed their distinctive capabilities mattered — but clients interpreted them completely differently than partners assumed.
Result: Repositioned around what clients actually value.
Segmenting targets
Cloud services firm needed to identify highest-potential market segments but was operating on assumptions about buyer priorities. Intelligence revealed which segments offered genuine opportunity and what messaging would resonate.
Result: Go-to-market strategy based on evidence, not guesswork.
Category-leading positioning
Education provider wanted to establish category leadership but was guessing about parent decision drivers. Intelligence revealed how parents actually evaluate education choices across the category.
Result: Positioning strategy based on evidence, not assumptions.
Client retention
Engineering firm experiencing client churn but unclear on root causes. Intelligence revealed retention drivers that contradicted conventional wisdom about service delivery.
Result: Retention strategy based on what actually influences client loyalty.
Proposal win rate transformation
Recruitment firm stuck in proposal hamster wheel with 35% win rate and inconsistent quality. ASI Advisor trained on business context and client psychology increased win rate to 85% whilst slashing proposal time by 75%.
Result: $1.5M+ additional annual revenue, 14 hours weekly capacity gained.