ASI Advisors
Your AI-Powered competitive advantage
You've invested strategically...
You've discovered what actually drives clients' decisions in your category. You've turned that into a positioning foundation that leverages those decision drivers to make yourself the obvious choice.
Within six months, that investment will erode.
That won't be your fault. You turned client intelligence into a strategy that put distance between you and the competition.
You know this problem
Competitive distance erodes when fifteen partners interpret and apply your positioning differently across hundreds of client interactions.
Client questions get answered from instinct, not consistently applied client intelligence. Every marketing asset passes back and forth through a dozen hands. Partners need that pitch deck tomorrow.
"Close enough" becomes good enough if it means you can stamp "final" on the draft.
You have three choices
Manual review bottleneck — Every communication waits for marketing review. Opportunities missed. Partners frustrated. Inconsistency creeps in anyway when deadlines compress.
No review at all — Positioning degrades through well-meaning but inconsistent partner interpretation. Strategic investment erodes. Competitive advantage vaporises in six months.
Systematic positioning infrastructure — Every partner maintains strategic foundation automatically. Self-service without bottleneck. Consistency without bureaucracy.
An ASI Advisor from Taleist is the third option.
What your ASI Advisor does
Your AI-powered ASI Advisor is trained on:
- Decision intelligence from ASI — What consistently drives client decisions in your category
- Strategic frameworks from consulting — How your differentiation shows up operationally
- Messaging architecture — Exactly how to communicate positioning across scenarios
- Your voice and style — How your firm communicates authentically
An ASI Advisor is a strategic thinking partner with training and context about you that it understands, including your Asymmetric Strategic Intelligence (ASI) and competitive positioning.
Maintains consistency across every communication
Every pitch, proposal, presentation and email maintains your positioning foundation — whoever writes it:
- Partners apply decision intelligence consistently
- Messaging reflects strategic frameworks systematically
- Differentiation communicated correctly every time
- Voice and positioning stay aligned across the firm
This is AI that enables self-service without marketing bottleneck. Consistency without bureaucracy.
Elevates capability while protecting strategy
Expert AI gives partners and marketers strategic thinking support for every client interaction:
- "This RFP emphasises technical capability — but your decision intelligence shows buyers in this sector actually weight implementation risk higher. Here's how to position your technical capability as risk mitigation..."
- "They're asking about pricing structure. Based on your positioning frameworks, here's how to frame value before discussing price..."
- "This presentation will reach a buying committee — intelligence shows CFO weights differently than operational stakeholders. Here's how to address both..."
This is beyond automation; it's strategic elevation of everyone's capability.
The right tool with the right context for your positioning
No AI is a Swiss Army Knife and even a Swiss Army Knife isn't the right tool for every job.
The indiscriminate context problem
Copilot crawls your SharePoint, OneDrive, email, Teams conversations — everything you've ever written or received.
That means you get:
- Draft positioning from three years ago (before ASI intelligence)
- Internal debate about messaging (contradictory viewpoints, no resolution)
- Client feedback emails (relationship-specific, not category-wide intelligence)
- Competitive analysis someone did badly (assumptions, not validated intelligence)
- Pricing discussions that were never finalised (confusion, not strategy)
- That proposal you lost (positioning that didn't work)
Copilot can't know which information represents your strategic foundation and which represents the journey to get there.
And when it comes to marketing, you want your AI to have curation, not volume.
The contamination problem
When you ask AI with an all-access pass to draft your pitch materials, the AI roams free to pull from:
- Internal financial models not ready for client view
- Strategic planning documents marked "draft"
- Confidential information from active engagements
- Candid internal assessments of competitive weaknesses
- Email threads of unresolved debates
- Early positioning attempts you deliberately abandoned
When an AI can roam wherever it likes without reporting its movements transparently, you have no idea what context it has drawn on.
Internal financial projections creep into a pitch deck without anyone noticing. A press release weaves in details from the wrong matter and the client is furious.
Your systematic competitive advantage becomes contaminated with information that creates liability.
The quality problem
You need your AI to know:
- Which decision drivers matter (from your ASI intelligence)
- How to map your operational differentiation (from your strategic frameworks)
- What language patterns create confidence vs confusion (from your messaging architecture)
- When to challenge partner assumptions based on category intelligence
- Which of your fifteen positioning documents represents current strategy
- Whether that brilliant email from 2022 contradicts your 2025 intelligence
Giving an AI access to the kitchen sink doesn't necessarily translate to the intelligence you need.
The consistency problem
When your AI is baked into your infrastructure and running across your whole system, everyone's context is different:
- Different files in their OneDrive
- Different email conversations in their history
- Different Teams channels
- Different SharePoint folders they can access
As a result, everyone gets individualised recommendations and strategically consistent positioning returns to the wish list.
You don't need your AI to know everything; you need it to know what matters.
How an ASI Advisor solves the context problem
1. Curated intelligence, not document dumps
Your ASI Advisor is trained on precisely the intelligence and frameworks that create your competitive advantage:
- Decision driver hierarchies from ASI (what matters most to buyers)
- Operational differentiation frameworks from strategic consulting (how you're genuinely different)
- Messaging architecture (how to communicate positioning across scenarios)
- Category-specific buyer psychology (what influences decisions)
Every output:
- Is based on systematic intelligence about what drives client decisions and
- Leverages that intelligence
This curation is knowledge engineering and it makes an ASI Advisor strategic, not just comprehensive.
2. Enterprise-grade security and data sovereignty
- Private AWS Bedrock infrastructure — you control your data completely
- Maximum security for government, financial services, law, healthcare
- Full compliance capabilities (audit trails, access logs, data sovereignty)
- Unlimited knowledge base (not constrained by public AI tool limitations)
- Transparency about what information the ASI Advisor has considered and how it approached the task
Your competitive intelligence and client information stay private. Always.
3. Systematic application at scale
Every user accesses the same strategic foundation:
- Same decision intelligence
- Same positioning frameworks
- Same messaging architecture
- Consistent strategic thinking across the firm
Responses adapt to each specific scenario using that foundation.
Systematic positioning consistency without could-be-for-anyone outputs.
Case study: 143% win rate improvement
Searchlight Group, a recruitment consultancy for government and NFP clients, implemented an ASI Advisor.
Before ASI Advisor:
- 6 hours per proposal
- 35% win rate
- Managing director as bottleneck
After ASI Advisor:
- 2 hours per proposal (75% time reduction)
- 85% win rate (143% improvement)
- Self-service proposal development maintaining strategic positioning
Revenue impact: $1.5M+ additional annual potential
Key insight from managing director Michael Holdway:
"When I re-read my old proposals and the ones written with my ASI Advisor, I know which proposal I'd go with if I were the client. It's not about the writing; it's about the strategic thinking behind every section."
What made the difference: Systematic application of positioning intelligence, not just faster writing.
Find out if an ASI Advisor fits your situation
Book a 15-minute strategic consultation with Steven Lewis to discuss whether an ASI Advisor is the right way to operationalise your client intelligence across your entire business.
In that conversation, we'll examine how you're applying your ASI Research insights — or how you'd apply them if you had them — and determine whether an ASI Advisor would give you consistent strategic capability that preserves your investment in Asymmetric Strategic Intelligence (ASI).
If an ASI Advisor is not the right fit, we'll tell you honestly and, where possible, recommend alternatives that might work better for your business.
You'll leave knowing whether an ASI Advisor would elevate your team's strategic thinking and marketing execution or whether something else makes more sense for operationalising your competitive advantage.
Prefer to email? Email us at asi@taleist.agency.