ASI Advisors
Your intelligence shouldn't leave when the engagement ends.
Every ASI engagement includes 90-day access to an ASI Advisor — an AI strategic partner trained on your specific intelligence findings, positioning frameworks, and competitive context.
The intelligence you paid for, embedded in an advisor that ensures consistency across every pitch, proposal, and client conversation.
The fade pattern that kills positioning initiatives
You've seen it before. First, there's strategic clarity from an engagement. Next, there's enthusiasm to build on the a-has. Then, there's a fade back to where you were.
Billable work trumps bedding in new messaging. The person championing the new positioning is called to other things or leaves the firm. Partners interpret the positioning differently or reset to factory settings. Six months later, the strategy deck is lining a Sharepoint drive and the firm is back to competing on assumptions.
85% of positioning initiatives follow this trajectory. Not because the intelligence was wrong — because nothing kept it alive.
ASI Advisors exist to break that pattern.
Your intelligence findings, your positioning frameworks, your competitive context — embedded in an AI advisor that maintains consistency whether it's day 1 or day 365. The strategic thinking doesn't depend on who remembers the engagement or who's available to consult.
What your ASI Advisor knows
Your ASI Advisor isn't Copilot with a prompt. Your ASI Advisor is trained on three layers that out-of-the-box AI can't replicate:
Your decision intelligence
Your ASI Advisor knows what drives choices when buyers evaluate firms like yours. It knows the decision hierarchy, the language patterns and the competitive blind spots. When your ASI Advisor gives you an answer, the answer is based on everything ASI revealed about your category. Your client intelligence is embedded and accessible.
Your positioning frameworks
How you prove differentiation operationally. Your delivery mapping. Your messaging hierarchy. The strategic substance that separates you from competitors claiming the same things.
Your voice and context
Your firm's history, your communication style, your competitive landscape. When your ASI Advisor drafts a proposal section or suggests pitch positioning, it sounds like you — because it knows you.
Strategic thinking, not task execution
Generic AI approach:
"Write a proposal for this RFP based on our previous proposals."
ASI Advisor approach:
"This RFP emphasises technical capability. But your intelligence shows decision-makers in this segment weight implementation risk more heavily. Let's position your technical expertise as risk mitigation — here's the language that resonates with this buyer type."
One is a faster photocopier. The other applies your competitive intelligence to every situation.
The difference in practice:
- Proposals that leverage your actual differentiators, not just address RFP requirements
- Pitch preparation based on what your intelligence revealed about this buyer segment
- Content that reflects your clients' psychological drivers, not generic best practices
- Consistent positioning whether a partner, associate, or marketing team member is communicating
143% improvement in win rate
Searchlight Group, an executive recruitment firm, was trapped in proposal hell. Six hours per proposal. 35% win rate.
After implementing their ASI Advisor:
- Win rate: 35% → 85% (143% improvement)
- Proposal time: 6 hours → 2 hours (75% reduction)
- Revenue impact: $1.5M+ additional annual potential
"When I re-read my old proposals and the ones written with my ASI Advisor, I know which proposal I'd go with if I were the client. It's not about the writing — it's about the strategic thinking behind every section."
— Michael Holdway, Managing Director, Searchlight Group
The methodology works across professional services. The intelligence is specific to your category.
Included with every ASI engagement
Every ASI engagement includes 90-day ASI Advisor access. No separate purchase. No additional decision.
What happens during your 90 days:
Week 1–2: Your ASI Advisor is trained on your intelligence findings, positioning frameworks, and firm context.
Week 3–12: You use your ASI Advisor for live work — proposals, pitches, content, strategic questions. The intelligence you gathered becomes the intelligence you apply.
Day 90: You decide whether to continue. By then, you'll know whether the advisor has become essential to how you compete — or whether you're comfortable letting the intelligence fade.
Most clients discover they don't want to go back to competing without it.
After 90 days: subscribe to retain and expand
At the end of your bundled period, you can subscribe to retain your ASI Advisor and expand its capabilities.
What subscription includes:
- Continued access to your trained ASI Advisor
- Ongoing updates as your positioning evolves
- Expansion to new use cases and team members
- Priority support for strategic applications
What happens if you don't subscribe:
Your ASI Advisor access ends. The intelligence from your ASI engagement remains yours — the reports, the frameworks, the recommendations. But the embedded advisor that applies that intelligence consistently goes away.
You're back to relying on people remembering the strategy, interpreting it consistently, and applying it under time pressure.
Subscription pricing is discussed during your ASI engagement, once you've experienced the advisor and understand its value to your firm.
Enterprise-grade infrastructure — coming soon
We're building enterprise deployment for firms that need maximum security and compliance:
- Dedicated AWS infrastructure — your own instance, complete data sovereignty
- Compliance-ready — designed for regulated industries including legal, financial services, government
- Unlimited team access — role-based permissions across your firm
- Full data control — you own your intelligence, your training data, your outputs
Current status: Enterprise infrastructure is in development. Standard deployment is available now for firms beginning their ASI journey.
Interested in enterprise deployment? Register your interest and we'll notify you when enterprise infrastructure is ready for your firm.
ASI Advisor access starts with ASI
ASI Advisor isn't available as a standalone purchase. The advisor's value comes from being trained on your specific intelligence — and that intelligence comes from Asymmetric Strategic Intelligence (ASI).
The journey:
1. ASI engagement — We reveal what drives decisions in your category (3–4 weeks)
2. Strategic consulting (optional) — We translate intelligence into positioning frameworks
3. ASI Advisor access — 90 days included, trained on your intelligence and positioning
4. Subscription decision — At day 90, you decide whether to retain and expand
If you haven't started ASI: ASI is where this journey begins.
If you're already an ASI client: Talk to Steven about your ASI Advisor's training and timeline.
Intelligence that stays
The firms that win consistently aren't the ones with the best single engagement. They're the ones who embed their competitive intelligence into how they operate — every pitch, every proposal, every client conversation.
ASI Advisor is how intelligence becomes a permanent advantage.
Ready to start the journey? Explore ASI or use the form below to contact us.
Already an ASI client? Email steven@taleist.agency to discuss your ASI Advisor training or use the form below.
Prefer to email? Email us at asi@taleist.agency.