Your firm is brilliant at the work. So is everyone pitching against you.

Steeped AI is a weekly email on persuasion for the people who run BD and marketing in professional services. Point AI at your BD without steeping it in your expertise and your firm’s voice, and it will automate mediocrity. Each Thursday you get something you can use that week to do the steeping instead.

“I love your work and often think you’re the only person in the world that talks sense!”
— Head of business development, international law firm

“It’s rare I read through automated updates that are sent, but I find what you share a genuinely interesting take. The perspective feels human.”
— Senior client insights manager, national Australian law firm

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Steven