Steven Lewis

Steven Lewis, copywriting teacherSteven started writing for websites in 1994, putting him among the world's first website copywriters. He has been writing professionally as a journalist and direct response copywriter ever since.

His journalism has been featured in publications like the Financial Times and Esquire, and his copywriting clients include Rolex, Coca-Cola and Microsoft.

He has lectured in PR and journalism, and his book on public relations has been taught at Sydney University and translated for international distribution.

Today, Steven's journalistic, research-based approach to copywriting services informs our unique process and popular online copywriting courses. In addition, Steven is a sought-after Australian expert and speaker on AI copywriting.

Courses, training and coaching in AI copywriting

In addition, to speaking at events and designing tailored AI copywriting training for corporate teams, Steven runs Taleist's popular AI copywriting courses, including the 60-minute masterclass Robot Marketing and the comprehensive ChatGPT Mastery.

 

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Recent posts by Steven Lewis

The dumbest way to compete

By Steven Lewis | October 14, 2024
Check out this LinkedIn post that Craig, a reader of the Taleist newsletter, screenshotted and sent to me. The post illustrates the dumbest possible way that any service provider can position themselves… Let’s translate that… 1 My NYC BigLaw friend bills at close to $2,000 an hour. My rate is less than a quarter of…
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Should you put your prices on your website?

By Steven Lewis | August 16, 2024
Pricing on websites — yes or no? “Should I put my prices on my website?” I get asked this question all the time. In a services business, it’s not a yes/no question. Whether you should put your prices on your website depends on: The reality is that there is no “should” about whether your website…
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How to take notes from a physical book with ChatGPT

By Steven Lewis | May 16, 2024
It used to be that you had to write notes from a book you were reading. Then it became easy to take pictures of a page with your phone, but those notes weren’t searchable. Now, taking notes from a book is as easy as… If you suspect you could be doing much more with ChatGPT,…
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Direct response copywriting critique

Why this sexy postcard flops

By Steven Lewis | August 16, 2023
I’m taking Biscuit for his dawn walk yesterday when one of those leaflet boxes outside a shop caught my eye. This isn’t a shop on the main road; it’s a shop I don’t know on a backstreet in our suburb. The box catches my eye because it holds postcards with the headline “Oats & Libido”.…
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Using ChatGPT for SEO

9 ways to use ChatGPT to improve your SEO

By Steven Lewis | July 23, 2023
Taking charge of your SEO sometimes feels like starting a jigsaw with a million pieces. Just when you think you’ve found the edges of search engine optimisation, the rules change. Finally, there might be an SEO tool that catapults you ahead — improved rankings without turning SEO into your second full-time job. Enter ChatGPT, an…
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How to use custom instructions in ChatGPT

By Steven Lewis | July 22, 2023
ChatGPT has launched custom instructions. Custom instructions in ChatGPT allow you to: Examples of using custom instructions in ChatGPT If you write for yourself, you could tell ChatGPT what sort of things you write about. For example: I am a travel journalist writing for a magazine audience about exciting destinations. or I am an intellectual…
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