How to write a press release [Infographic]

Updated: 25 April 2020

This “how to write a press release” infographic accompanies the second edition of my book How to Write Perfect Press Releases. The book, which has been read around the world, is now available free.

Although Taleist no longer offers public relations advice, we’re making the infographic available here to celebrate the impending release of the Russian edition of the book.

If it helps you with writing a press release, I’d love to hear how you go.

(NB The flowchart is a companion to the book. If some parts of it make you say “what?”, the book fleshes out each of these steps in writing a winning media release.)

Click to download a higher-res version