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make your firm the obvious choice for your clients

Your clients love you, but you've lost pitches to new clients where your capabilities were equal or better than the winner's.

The feedback was diplomatic: "All firms presented well." "Very close decision." "Went with existing relationship."

Translation: they couldn't tell you apart.

The problem in most professional services firms isn't articulation. Partners can explain what you do. The problem is your positioning overlaps 70-80% with competitors.

When capabilities look identical, clients default to price, relationships, or brand recognition.

Asymmetric Strategic Intelligence (ASI) Research meets assumptions with evidence. You'll confirm or discover:

  • What decision drivers actually matter to your clients
  • Where you're genuinely different from competitors (operationally, not aspirationally)
  • How clients define the differentiators you claim (their language vs yours)

Then we build positioning strategy on evidence, not opinions. And we implement AI systems that maintain positioning consistency as you scale.

15-minute diagnostic

Book a quick call and in just 15 minutes we'll establish:

  • Whether systematic positioning research would reveal competitive advantages you're not capturing
  • If the timing makes commercial sense (panel renewals, major pitches approaching)
  • What the research scope and investment would look like
  • Whether we're the right fit for this work

If positioning research isn't what you need right now, we'll tell you. And if it is, we'll be specific about the investment and what it will deliver.

BOOK A CALL

Prefer to email? Please use the form below or email us at asi@taleist.agency.

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PO Box 44, Rozelle NSW 2039
asi@taleist.agency

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"We were losing pitches where clients couldn't differentiate us from competitors, so they defaulted to the bigger firm. Once we built positioning on evidence about what actually drives decisions in the sectors where we operate, our win rate improved 143% — from 35% to 85%."

— Managing Director, Executive Search Firm (Melbourne)