landing page Copywriting course
transform YOUR ADVERTISING DOLLARS INTO PROFIT with this 5-star online copywriting course
discover the copywriting skills that turn clicks into business
Every website owner soon finds out there's no such thing as a "free" website visitor...
Facebook and Google will sell you all the clicks you can stretch to buy. Alternatively, you can "earn" clicks by grinding out posts... pictures... pins... stories... videos... webinars... lead magnets...
Either way, your visitors don't come free. Whether visitors are bought with cash or sweat, your website traffic costs you. That cost is why it hurts to stand on the sidelines, watching your visitors slide back into the internet to be caught by someone else.
What if your website worked like an unseen conveyor belt, sliding expensive visitors out of the cost column and dropping them into the profit column?
That unseen conveyor belt turning costly visitors into profitable customers is called copywriting. Copywriting is PERSUASIVE WRITING that CONVINCES people to TAKE ACTION — download, call, email and buy.
Copywriting is NOT puffery about a company's "leading" status, its "passion" for customer service or the team's combined decades of experience. That sort of writing makes Mum proud but it doesn't get the phone ringing hot.
Copywriting MAKES MILLIONS for those who know how to deploy it, but COPYWRITING IS NOT A MYSTICAL ART.
In fact, there's an open secret about assembling your own cost-to-profit conveyor belt...
The landing page (not-so-) secret
The money-making pages on your website are your landing pages and sales pages.
- SALES PAGES are the webpages where your website visitors will slip away unless you succeed in "selling" them on engaging with you — convincing them to download, call, email or buy.
- A sales page is called a LANDING PAGE when it's the webpage on which a visitor arrives ("lands") on your website.
Whether you call them landing pages or sales pages, these are MAKE-OR-BREAK pages on your website. That's why businesses queue to invest in specialist copywriters like the ones who work here at Taleist.
At Taleist, our expertise in copywriting landing pages has:
INCREASED CONVERSIONS by 433% for a medical centre.
- SLASHED Facebook COST-PER-LEAD by 87% for a solar energy company.
- SAVED a dentist FIVE FIGURES on his Google advertising bill
- DOUBLED LEADS and DOUBLED LEAD QUALITY for an aged-care provider.
- FLOODED a marketing agency with 300% MORE ENQUIRIES (just by rewriting a headline).
In the last month, we've worked on landing pages for an accountant in Atlanta, a pain specialist in Chicago, business advisors in Brisbane, a funeral director in Sydney, two surgeons in L.A., a health supplements company in London, and a web developer in Melbourne...
However, not everyone has $6,000 or more to pay a copywriter for a single landing page. Some copywriters command $20,000 or more (plus royalties) to write a sales page — because that's a modest investment next to the fortunes their words earn for their clients.
Here's the GOOD NEWS...
Every professional copywriter applies the SAME TIME-TESTED FORMULAS...
EVEN $20,000 COPYWRITERS tread the SAME WELL-MAPPED PATHS of HUMAN PSYCHOLOGY to persuade prospects.
EVEN BETTER — those formulas are ADAPTABLE TO ANY BUSINESS...
... And ANYONE CAN USE THEM.
To crack the persusion code for your business, you don't need thousands of dollars. All you need is someone to TAKE YOU BEHIND THE CURTAIN.
You need THE FORMULA so you can WRITE YOUR OWN HIGH-CONVERTING LANDING PAGES.
Imagine having a website you can count on to SHOOT OUT LEADS and SALES.
Having A WEBSITE YOU CAN TRUST means...
- You'll smile when you open your wallet to Google and Facebook because you know those dollars are coming straight back to you.
- You'll GLADLY plough your effort into social media because your website RELIABLY TURNS those SWEAT-EARNED LEADS INTO BUSINESS.
So where can you PULL BACK THE CURTAIN and GRAB THE FORMULA to TURN PROSPECTS INTO PROFIT?
You're already here.
The Landing Page Copywriting Course
We've poured our 25 years of copywriting experience into an online course anyone can follow to write persuasive website sales pages. You'll never stare at a blank page again. Whatever you're writing, it'll feel like you're following a template.
You're right to think that's a big claim. Can it be true that anyone can write a high-converting landing page with this formula, even if they've never written anything persuasive before?
Some of these business owners felt the same way before they took the course...
"Rich knowledge and understanding of persuasive copywriting..."
Brian Donovan, Executive Coach
"No more staring at a blank page, not knowing where to start..."
Elisabeth Williams, my Heimat, online sourdough courses
"You don't have to be a talented writer."
Jeremy Yang, Digital Goliath, Google Ads specialists
"Advice non-copywriting folk can implement..."
Glenn Tranter, productivity expert
What's covered in this landing page copywriting course?
In this online copywriting course, we're sharing the formula we use every day to turn our clients' leaky sales pages into watertight copy. Applying this formula, our landing pages bring in 200%, 300% and even 400% as much business for our clients.
You’ll come away from this course with mastery of the same copywriting formula.
We’ll lay out:
- How to find out WHAT YOUR PROSPECTS REALLY WANT. In no time at all, you'll know so much it will be like READING YOUR PROSPECT'S MIND. (One person who took the course said this technique on its own was worth her investment in the course, and this is just Lesson One.)
- Our in-house spreadsheet that NEVER FAILS to tell us precisely WHAT MAKES A PRODUCT OR SERVICE IRRESISTIBLE to the ideal client. Our clients can't believe how simple we make it look to spell out their USP, what makes them unique and different.
- How to MIRROR the way your prospects think to UNLOCK THEIR BUYING DECISIONS. (Once you know the technique, you'll use it everywhere. It'll change the way you write emails, presentations, webinars and other sales tools.)
- The answer to the age-old question of HOW LONG A LANDING PAGE SHOULD BE.
- The ROOKIE MISTAKES that DESTROY CONVERSION RATES of even the best products and services. (You can DOUBLE a conversion rate by doing nothing but FIXING DUMB MISTAKES, as long as you know what they are.)
- How to make sure you NEVER have to STARE AT A BLANK PAGE not knowing what to write. Real copywriters always know exactly where to start. Now, you will too.
- How to gather every piece of information you need to ASSEMBLE A WINNING LANDING PAGE.
- The simple formula to structuring your landing page so you always KNOW EXACTLY WHAT TO PUT WHERE. No more wondering what you need to say and when.
Who should take our landing page copywriting course?
This course is for you if:
- You're a BUSINESS OWNER whose website needs to be a river of leads, enquiries or sales.
- You're an ADVERTISER who demands maximum ROI on your ad spend.
- You’re THINKING ABOUT ENGAGING A COPYWRITER but you don’t know how to tell the “real deal” from someone with a website and a laptop. After this course, you'll know who's walking the talk.
- You’re a MARKETER, SEO OR PPC SPECIALIST looking to UPSKILL. (Upskilling is the same reason other copywriters take our courses.)
How is the online course delivered?
This is an ONLINE COURSE delivered in PUNCHY VIDEOS (4 hours and 45 minutes) with DOWNLOADS, WORKSHEETS, EXAMPLES and BREAKDOWNS.
You can watch the videos and follow the downloads AT YOUR OWN PACE.
Your investment includes LIFETIME to everything — videos, downloads, worksheets and examples — for a single one-off investment today.
Not only that, you'll get ALL FUTURE UPDATES at no additional investment.
Who teaches the copywriting course?
Your copywriting teacher, Steven Lewis, has 25 years' experience in direct response copywriting. Today, he runs the direct response copywriting agency Taleist.
Steven was a journalist for many years, writing for publications as diverse as Esquire and The Financial Times.
Soon after he began writing for newspapers and magazines, Steven was approached by multinationals looking for a new take on their copywriting. He has written for clients in a multitude of businesses, from lawyers to mobile beauticians. Better-known client names include Microsoft, Intel, Philips, Rolex, Coca-Cola and United Airlines.
Whoever he's writing for, Steven is not happy with something that sounds nice. He's looking for results, which is why his professional interest is in the intersection of writing and psychology. His enthusiasm for the topic is contageous.
Steven has lectured at the University of Technology, Sydney, run workshops for the Australian Society of Authors and the Australian Writers' Centre, and his book on communications is taught at the University of Sydney.
What they say about Steven's copywriting teaching...
"I signed up with a lot of trepidation and self-doubt. I ended it punching the air and grinning ear-to-ear. And even more telling, days later my confidence hasn’t waned."
— Frances Letters
“I have been involved in the educational process for both teenagers and adults for some thirty years. I found Steven to be a natural teacher.”
— John Porter
“I’m a writer, so I figured I knew about words, but Steven showed me that wasn’t true when it came to websites.”
— Rouba D.
"I now feel confident to significantly revamp my website because this course has completely changed the way I view my online presence."
— Jacqui Moreno
ARE YOU READY TO WRITE YOUR OWN HIGH-CONVERTING LANDING PAGES?
After running this copywriting course live to 5-star reviews, we've rebuilt the course from the ground up. Now, it's an online course. You can take the course at your own pace, and our expert copywriters are always available to answer your questions in our exclusive Facebook group.
PLUS you're covered by our MONEY-BACK GUARANTEE, so YOU CAN'T LOSE.
"My landing pages are converting so much better"
Paul Higgins, mentor to coaches and consultants, Build Live Give
Your investment is guaranteed
Everything in our landing page copywriting course has been tested over the creation of countless high-converting landing pages.
That's because this landing page copywriting course lays out the formula that our copywriters use every day for our clients — copywriting that frequently results in triple-digit improvements in conversion rates.
That's why we’re 100% confident you’ll find the course invaluable. However, take 30 days to see for yourself. If you don't think the course delivers, drop us an email and we’ll give you a full and friendly refund immediately.