copywriting resources

No one will click, call or inquire if they don’t believe you can deliver. If you want your website to work for you, you have to know how to prove you can do what you promise. These 39 types of proof are powerful conversion optimisation tools that you can start using immediately. We give you…

If your website is doing just the seven things in this guide, you’ll increase your conversion rate. More than simply increasing your conversion rate, you’ll likely be in the top 5% of websites in your industry. That means you’ll be doing a better job than 95% of the competition. Register or login for instant access…

Marketing ideas that are working right now for gaining clients, retaining clients and pivoting — even in the time of coronavirus Register or login to download the PDF immediately.

Every month, a local real estate agent drops a flyer into the office mailbox. The flyer comprises a list of addresses and sale prices. The real estate agent calls this a list of “case studies”. They’re not case studies. What she’s printed is a list of facts. The list isn’t even the case study’s cousin-once-removed,…

Today’s journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press…

Are you making these simple LinkedIn mistakes? If you are, we’ll show you how to fix them because getting the basics right on LinkedIn can mean the difference between a new client getting in touch or a new employer or recruiter adding you to their shortlist. Login or register for instant access to the PDF

Doing just one of these things could triple your conversion rate… Stop watching expensive leads from Facebook and Google slip through your fingers. Register now or login to get immediate access to the same 11-point landing page checklist that our own copywriters use. Landing page copywriting tips Every day, Taleist’s copywriters hand our clients landing…

A great About Us page is critical to your prospects’ buying decision. Once people have decided they want what you sell, they want to be sure they like the sound of the business that is selling it. Can they trust you to deliver quality? Can they trust you to deliver at all? In this guide,…