SEO Content Marketing (August 2021 Group)

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Course Content

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Introduction, overview and Zoom details 3 Topics

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WEEK ONE

Week One workbook

Developing your voice and style guide 4 Topics

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Know your readers

Know what you’re for

Know your style

Know your tone of voice

Working to a marketing plan

Formalising your process

Test your knowledge 1 Quiz

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Submit your work for review

WEEK TWO

Weeks Two and Three workbook

Understanding SEO 4 Topics

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What Google is looking for

What is SEO copywriting?

First topic ideas 5 Topics

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Where SEO begins

States of awareness

First topic ideas

Preliminary assessment of our topics

Head terms and long tail keywords

Free tools 4 Topics

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Free tools #1, #2 and #3: Google, Chrome and Surfer extension

Free tool #4: Answer The Public

Free tool #5: Quora

Free tool #6: Google Keyword Planner

Taking stock 1 Topic | 1 Quiz

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Where you should be now

Week Three SEO quiz

WEEK THREE

Starting Week Three

Paid tools 3 Topics

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Putting everything together 5 Topics

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Deciding on your topic

Confirming search intent

Outlining and writing your draft

Writing your first draft

All first drafts are shit

WEEK FOUR

Second draft 11 Topics

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Title, headline and sub-headings

Introductory paragraph

Simple ways to improve your writing

Transition answers

Readable and Grammarly

Second draft checklist

Finishing touches

Upload for review

Finding and using images