Write the English Better

I could hear screams every day as my colleagues pulled the fingernails out of the English language. “Write the English Better” was my desperate response…

Less a presentation than a plea, “Write the English Better” was my attempt to “be the change I wanted to see in the world” — a phrase someone pulled from a fortune cookie on too many days.

In “Write the English Better”, I flashed up a phrase I’d heard around the office. The countdown music from “Who Wants to Be a Millionaire” played while participants twisted their heads around an abuse of the language.

Later, “Write the English Better” grew into “I Touch Yourself”, a half-day session on being kinder to the language we all rely on to be understood.

There are some screechers in the presentation, all captured in the field.

Do you have a favourite? Either from my collection (usually locked in a vault only my therapist can visit) or from your own experience.

If you’d like more tips on writing more persuasively, I send one concise tip a week to the erudite subscribers to my mailing list. All you have to do it enter the form and one succinct conversion optimisation, lead generation or writing tip will be all yours every week…

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