What is copywriting?

Wikipedia answers the questions “what is copywriting” with:

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.[1] The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.


What makes copywriting different from other forms of writing is that a copywriter needs to understand human behaviour and psychology. That’s because your copywriter’s job is to persuade your ideal client to do something, whether your copywriter is copywriting a website or copywriting a specific landing page.

The difference between copywriting and content writing

The difference between a copywriter and a content writer is the degree of action the writing is required to inspire the reader to take.

A content writer can write to educate, to inform, to raise awareness. A copywriter writes only to persuade someone to do something.

Copywriting is essential to direct response marketing because copywriting is 80% of what will get the direct response from the reader.

SEO copywriting is different again because it’s about persuading Google, not persuading a human.

How can Taleist help?

Taleist is an agency of direct response copywriters with a proven website copywriting process.

If you’re looking for a website or a landing page that persuades the reader to do something, contact us. We’d love to hear more about what you’re trying to achieve.

Concise copywriting tips

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Also, Taleist has more Copywriting FAQs, as well as a guide to hiring the perfect copywriter and 7 Things Anyone Can Do To Increase Their Conversion Rate.

Recommended reading on what is copywriting

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