What is copywriting?
Wikipedia answers the questions “what is copywriting” with:
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.[1] The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
What makes copywriting different from other forms of writing is that a copywriter needs to understand human behaviour and psychology. That’s because your copywriter’s job is to persuade your ideal client to do something, whether your copywriter is copywriting a website or copywriting a specific landing page.
The difference between copywriting and content writing
The difference between a copywriter and a content writer is the degree of action the writing is required to inspire the reader to take.
A content writer can write to educate, to inform, to raise awareness. A copywriter writes only to persuade someone to do something.
Copywriting is essential to direct response marketing because copywriting is 80% of what will get the direct response from the reader.
SEO copywriting is different again because it’s about persuading Google, not persuading a human.
How can Taleist help?
Taleist is an agency of direct response copywriters with a proven website copywriting process.
If you’re looking for a website or a landing page that persuades the reader to do something, contact us. We’d love to hear more about what you’re trying to achieve.
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Also, Taleist has more Copywriting FAQs, as well as a guide to hiring the perfect copywriter and 7 Things Anyone Can Do To Increase Their Conversion Rate.
Recommended reading on what is copywriting
Here are some other people’s takes on what is copywriting:
- Content versus Copy: the definitive stand by Abbey Woodcock on Medium
- Breakthrough Advertising by Eugene Schwartz
- Anything by legendary direct response copywriters Joe Sugarman and Gary Halbert (generally published by his son Bond Halbert)