What is copywriting?
Wikipedia answers the questions “what is copywriting” with:
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
What makes copywriting different from other forms of writing is that a copywriter needs to understand human behaviour and psychology. That’s because your copywriter’s job is to persuade your ideal client to do something, whether your copywriter is copywriting a website or copywriting a specific landing page.
The difference between copywriting and content writing
The difference between a copywriter and a content writer is the degree of action the writing is required to inspire the reader to take.
A content writer can write to educate, to inform, to raise awareness. A copywriter writes only to persuade someone to do something.
Copywriting is essential to direct response marketing because copywriting is 80% of what will get the direct response from the reader.
SEO copywriting is different again because it’s about persuading Google, not persuading a human.
How can Taleist help?
If you’re looking for a website or a landing page that persuades the reader to do something, contact us. We’d love to hear more about what you’re trying to achieve.
Concise copywriting tips
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Also, Taleist has more Copywriting FAQs, as well as a guide to hiring the perfect copywriter and 7 Things Anyone Can Do To Increase Their Conversion Rate.
Recommended reading on what is copywriting
Here are some other people’s takes on what is copywriting:
- Content versus Copy: the definitive stand by Abbey Woodcock on Medium
- Breakthrough Advertising by Eugene Schwartz
- Anything by legendary direct response copywriters Joe Sugarman and Gary Halbert (generally published by his son Bond Halbert)