UPDATED 3 November 2018 Need Google to send more visitors to your website? Follow these five simple tips from an SEO copywriter right now to improve the way Google sees your site. This video is from one of our popular Wednesday Website Content Writing Webinars, which we used to run weekly. On a Wednesday. We’ve…

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When it comes to copywriting, it turns out you can’t leave popularity contests behind in the playground. Your likeability is relevant far beyond high school: it influences people’s willingness to work with you or buy from you. Likeability is one Robert Cialdini’s (Influence) six factors of persuasion, along with authority, social proof, scarcity, reciprocity and…

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There are only three ways people end up on your website: You tell them about it Someone else tells them about it Google sends them there If you’re hoping for Google to send potential customers to your website, then you’re talking about search engine optimisation (SEO) and there are some things you need to understand…

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