How would you feel if I bought you a coffee?

We’’re taking you out for a copywriter’’s coffee for two reasons.

  1. We tell you something fascinating about coffee. (We’’ll bet you didn’t know this.)
  2. We finish our series on the six principles of persuasion. As copywriters, we’’re most interested in using them in website copywriting and other writing.

Could reciprocity help your SEO?

I might not be a big believer in reciprocity online in the true Cialdini sense, but I do think it’’s a good SEO copywriting tactic. When you give away something useful, people are more likely to hit that Facebook share button or to link to it in another way. And all those backlinks are great for your SEO.

More on copywriting and persuasion

This post is part of our series on using time-proven human psychology in your copywriting. The other posts are here:

  1. Authority
  2. Liking
  3. Scarcity
  4. Commitment
  5. Social proof

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