A marketing tip from the Mob


An old lady, a napkin and $5 was all it took to keep Joseph “”Joe Bananas”” Bonanno’s son Bill from falling into a very bad habit.

What did the napkin say and what could this mobster’’s story teach you about marketing?

Not expecting the mob to have copywriting tips? As a website content writer charged with getting people’s attention in a noisy world, I like to find examples in interesting places.

More on copywriting and persuasion

This post is part of our series on using time-proven human psychology in your copywriting. The other posts are here:

  1. Authority
  2. Liking
  3. Scarcity
  4. Reciprocity
  5. Social proof