A marketing tip from the Mob


An old lady, a napkin and $5 was all it took to keep Joseph “”Joe Bananas”” Bonanno’s son Bill from falling into a very bad habit.

What did the napkin say and what could this mobster’’s story teach you about marketing?

Not expecting the mob to have copywriting tips? As a website content writer charged with getting people’s attention in a noisy world, I like to find examples in interesting places.

More on copywriting and persuasion

This post is part of our series on using time-proven human psychology in your copywriting. The other posts are here:

  1. Authority
  2. Liking
  3. Scarcity
  4. Reciprocity
  5. Social proof

Want to make your competitors irrelevant?

This video shows you the copywriting trick that makes competitors disappear.

You'll be glad you did