How to Demonstrate Authority in Your Copywriting


If you want to persuade people with your copywriting, you need to make sure you’ve signalled your authority in the area. That can mean more than just claiming your years of experience or diplomas. 

How to show who’s the boss in your copywriting

More on copywriting and persuasion

This post is part of our series on using time-proven human psychology in your copywriting. The other posts are here:

  1. Liking
  2. Scarcity
  3. Commitment
  4. Reciprocity
  5. Social proof