How copywriting can make your competitors irrelevant

Would you like to make your competitors irrelevant? With the right information, you can. There are three things your clients can’t tell you themselves, which is a shame. Why? Because if you knew what those things were, it would make the competition disappear. Fortunately, you can discover that information for yourself (as long as you…

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The business book rant that went around the world

How my rant about PR (disguised as a how-to book) went around the world and ended up in Russian The press release emailed to me was pitch perfect. The subject line grabbed my attention by including the title of a book I’d written — How to Write Perfect Press Releases. The first paragraph raced to…

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Want to make your competitors irrelevant?

This video shows you the copywriting trick that makes competitors disappear.

You'll be glad you did