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Copywriting a perfect About Us page for your website

Security Tactics example About Us page

About Us page copywriting secrets that will have clients queuing for your services Updated: 6 October 2019 Great website copywriting is all about building trust, especially on your About Us page. It would seem, therefore, that lying to the people who visit your website would be a recipe for disaster. Except this once… Titling a…

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Should you put your prices on your website?

Should you put your prices on your website?

Updated 24 September 2019: “Should I put my prices on my website?” I get asked it all the time. It’s not a yes/no question in a services business. It depends on your industry, your competitors and your business goals. Here are some things you need to think about to help you decide whether you should…

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The surprising role of children in copywriting

You know who can really help you with your copywriting? Your children. Don’t have children? Borrow some. Here’s why… The goal with copywriting is to pitch your writing at a 12-year-old’s reading level. That’s not because your audience is 12. It’s not because your audience is stupid. It’s because your audience is busy and distracted.…

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Increase your conversion rate by testing your copywriting

A hundred years of direct mail advertising has plenty to teach online marketers. One of the things it’s been very successful at teaching is A/B testing. An A/B test is where you present two groups of prospects with slightly different versions of your marketing material. The A version and the B version. You might try…

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The copywriter’s Venn diagram

If you want people to read what you have to say, this simple copywriting Venn Diagram will help. The copywriter’s Venn Diagram covers three things. The first oval is the most obvious. What do you want to tell people? We are all exceptional at this part of marketing. We know EXACTLY what we want you…

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Copywriting’s answer to try before you buy

What’s the likely difference between these two pieces of copy for a hotel in Thailand? Version one: “Our lagoon-pool features a full bar service.” Version two: “Lounge by our lagoon pool, cooled by an Andaman Sea breeze while you sip Bacardi from a coconut…” I don’t know if people still drink Bacardi, but you get…

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Internal communications challenges? Create Knowledge Volunteers

Knowledge Volunteers are employees who actually WANT the information on offer in your internal communications. That’s exactly what you need when you can’t make employees read emails, visit the intranet or turn up for lunch-and-learns. You work in a large organisation and you have something you want employees to know. The problem in large organisations…

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