Skip to content

Copywriting tip

How to write case studies that sell

Every month, a local real estate agent drops a flyer into the office mailbox. The flyer comprises a list of addresses and sale prices. The real estate agent calls this a list of “case studies”. They’re not case studies. What she’s printed is a list of facts. The list isn’t even the case study’s cousin-once-removed,…

Read More

A novelist’s secrets to writing great copy

Many techniques that make a novel enjoyable to read are techniques that can be applied to business writing, too. From the description of colour and detail to the use of natural dialogue. Claire Scobie is an award-winning novelist and corporate storyteller. In this interview, she gives fabulous tips to make your writing more interesting. Transcript…

Read More

Write the English Better

I could hear screams every day as my colleagues pulled the fingernails out of the English language. “Write the English Better” was my desperate response… Less a presentation than a plea, “Write the English Better” was my attempt to “be the change I wanted to see in the world” — a phrase someone pulled from…

Read More

Copywriting a perfect About Us page for your website

Security Tactics example About Us page

About Us page copywriting secrets that will have clients queuing for your services Updated: 6 October 2019 Great website copywriting is all about building trust, especially on your About Us page. It would seem, therefore, that lying to the people who visit your website would be a recipe for disaster. Except this once… Titling a…

Read More

Should you put your prices on your website?

Updated 20 October 2019: “Should I put my prices on my website?” I get asked it all the time. It’s not a yes/no question in a services business. It depends on your industry, your competitors and your business goals. The reality is that there is no “should” about whether your website should have prices. But…

Read More

The surprising role of children in copywriting

You know who can really help you with your copywriting? Your children. Don’t have children? Borrow some. Here’s why… The goal with copywriting is to pitch your writing at a 12-year-old’s reading level. That’s not because your audience is 12. It’s not because your audience is stupid. It’s because your audience is busy and distracted.…

Read More

Increase your conversion rate by testing your copywriting

A hundred years of direct mail advertising has plenty to teach online marketers. One of the things it’s been very successful at teaching is A/B testing. An A/B test is where you present two groups of prospects with slightly different versions of your marketing material. The A version and the B version. You might try…

Read More

The copywriter’s Venn diagram

If you want people to read what you have to say, this simple copywriting Venn Diagram will help. The copywriter’s Venn Diagram covers three things. The first oval is the most obvious. What do you want to tell people? We are all exceptional at this part of marketing. We know EXACTLY what we want you…

Read More

One concise, actionble tip a week

Join the smart subscribers to our mailing list and get one powerful lead-generating tip every week.

No thanks, I get enough leads

The simple way to
get more leads

Join the smart subscribers to our mailing list and get one powerful lead-generating tip every week.

No thanks, I get enough leads