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Copywriting’s rocket fuel. Are you using it?

Copywriting and desire

Desire is to copywriting what oxygen is to rocket fuel No one walks into a car dealership and asks which model will make them look the most successful — let alone the most virile. But no one spends $90,000 on a car because a Mazda wouldn’t hold the road well enough on the way to…

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How Future Pacing Turns Prospects Into Clients

Future pacing in copywriting

Feel the warm breeze coming off the Andaman Sea while you sip Bacardi from a coconut… Think how you’ll spring out of bed when you’re 15kgs lighter… Inviting your prospect to imagine themselves in the shoes of your clients is called future pacing. It’s copywriting’s version of trying before you buy. It works, but many…

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How Copywriting Can Make You More Likeable to Clients

4 ways copywriting makes your clients like you more

Shock. Horror. Hardly believable. People like people who are like them. Hang on, because that’s not the shocking part. The shocking part is how few businesses use that everyday knowledge. Want your clients to feel that you’re just like them? First thing: make sure you sound like them when you write to them. But how…

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3 Crazy Exercises Guaranteed to Improve Copywriting

3 crazy writing exercises

Want to write emails, blog posts and websites that grab attention and persuade readers to act? We’ve turned a business book, an old court case and a diplomatic incident into three crazy writing exercises. 1. E is for empathy Writing is all about the reader. That means you’ll always write better when your first thought…

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Running a Small Business Like a Big Business

Running a small business like a big business using the right software: Jessamy Field, our go-to marketing expert, and Steven talk about the software they used to research, plan and deliver a workshop in Brisbane despite working in different offices. Software discussed: Pipedrive (get a free trial if you use this link) Wrike Zoom (affiliate link) Google…

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