Direct response copywriter Steven Lewis talks to an audience at Fishburners about how ad money gets wasted and the secrets of copywriting a landing page that converts. Download the slides Taleist’s landing page copywriting course Details of the landing page copywriting course discussed in the video are here. Transcript of Writing Landing Pages That Convert…

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To give a little something during the pandemic, we made How to Write Perfect Press Releases free to read on the site or to download. In this interview, I talk to Rebecca Bradshaw about getting PR for your business and the book. Rebecca went much further than we did — she put a case of…

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The Facebook post in this picture is fizzing with copywriting technique. First, the copywriting calls out what the customer really wants, not what the product actually is. The customer reading this Facebook ad wants to share an activity with the kids in the school holidays; learning how to bake sourdough is a means to that…

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39 kinds of proof to improve your conversion rate

See below for how to download the infographic and the notes that show you how to use it. Copywriting secret: Proof is the tent pole in your conversion rate Updated 10 August 2020: Most copywriting says things without proving them. As a result, the copywriting converts poorly. Anyone can say they’re “passionate about customer service”,…

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Everybody knows what your business does, right? But what if you’re wrong? Or what if they have questions your marketing doesn’t answer? All marketing should have this simple fact firmly in mind… Confused prospects don’t buy. Fortunately, it’s easy to find out what your prospects are asking… Below is a list of sites used by…

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“How to write a website that makes money” was the title of my segment on The Morning Kick with Andrew Pitchford from Excite Media. We talked about writing landing pages, reviewing landing pages, copywriting for websites and how you can tighten up your own landing pages with Taleist’s free landing page checklist. We also talked…

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This is a case study of a landing page with poor copywriting. In the video, I break the copywriting down to show how the conversion rate could be improved. Facebook served me an ad for a product that caught my eye, so I looked at the product’s landing page. The landing page is a great…

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Law firms are running webinars when they can’t do business development face-to-face. The switch from face-to-face seems as natural as restaurants switching from dine-in to takeout in a lockdown. However, many law firms are finding they’re not getting the client work they hoped for from the transition to webinars for law firms. If your firm…

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In 2012, I wrote about a book about writing press releases. Today, that book is this exceptionally long blog post (so you might want to download the free PDF). Shortly after I published the book, it was picked up by the University of Sydney, where it was taught as part of its Master of Strategic…

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Ideas that are working right now for gaining clients, retaining clients and pivoting — even in the time of coronavirus. Updated: 5 May 2020: At the beginning of Terminator 2: Judgment Day, the camera tracks across a cell in a mental hospital. The camera finds Sarah Connor doing chin-ups on her upended bed frame. In…

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Writer’s block: being paralyzed by the blank page. And you don’t have to be a professional writer to experience it. We’ve all put off writing something until the last minute. (And sometimes even later.) That blank page can be intimidating, but there’s a reason direct response copywriters spend less time with writer’s block that most…

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One of these humble Contact Us pages will convert much better than the other. More importantly, which of them is more like your Contact Us page? Here’s why it matters… I’m often asked why the lowly Contact Us page is included in our critical website copywriting package… “But the contact page is just for our…

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Castration for $30,000 too expensive? How about a beating for just $2,000? The surprisingly beige truth about hiring a hitman on the dark web… The New York Times recently featured two screenshots from hitman-for-hire websites on the dark net… Naturally, I reviewed the copywriting in the screenshots and I was amazed. These purported hitmen have…

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How did I describe that last time? What did I call that again? What did I say the service was good for? It’s frustrating when you know you’ve already found a great way to say something, but you can’t find the old email. So what do you do… Coming up with new copywriting every time…

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You’ve heard of FOMO, but you need to know about FOBO. Your prospects have it and sales are suffering… The guy who coined FOMO (fear of missing out) also coined FOBO — the fear of better options. You can think of FOMO, the fear of missing out, as a marketer’s cattle prod… ⚡ ️”Tickets selling…

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As copywriters, you’d expect us to shout YES, you DO need a professional copywriter for your business but… Some businesses definitely need a copywriter. Others don’t. So a better answer is that it depends on what your business is looking to achieve and where it is along the road. When do you need a professional…

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Yes, copywriters are willing to be mentors, but not on a can-I-pick-your-brain basis. When you ask a copywriter to be a mentor, you’re asking that copywriter to guide you through the maze. You’ll avoid the pitfalls and double-backs. You’ll get to where you want to go faster. And you’ll avoid some — perhaps all —…

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Wikipedia answers the questions “what is copywriting” with: Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.[1] The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Wikipedia What makes…

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If you’re asking where you can find copywriters for your website, we’re specialist website copywriters. But maybe you’re asking how you’d know you’d found copywriters who would be good for your website. A great place to start is 6 Tips for Choosing the Perfect Website Copywriter. It covers all the key points. What you ask…

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Every month, a local real estate agent drops a flyer into the office mailbox. The flyer comprises a list of addresses and sale prices. The real estate agent calls this a list of “case studies”. They’re not case studies. What she’s printed is a list of facts. The list isn’t even the case study’s cousin-once-removed,…

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Many techniques that make a novel enjoyable to read are techniques that can be applied to business writing, too. From the description of colour and detail to the use of natural dialogue. Claire Scobie is an award-winning novelist and corporate storyteller. In this interview, she gives fabulous tips to make your writing more interesting. Transcript…

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SEO copywriting, more accurately called SEO content writing, is the art of writing webpages that convince Google: That your website should rank well for particular search terms That a particular page on your website should rank well for a particular search or group of searches The “SEO” in SEO copywriting stands for “search engine optimisation”.…

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Whether it’s worth it to hire a copywriter to write an article or blog post for your website depends on what you want that article to do. What sort of article is worth paying a copywriter for? Unless you’re a talented writer yourself, it’s worth hiring a copywriter if you want a person to: Read…

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How can Taleist help? If you’re looking for words to persuade, contact us about your copywriting, whether you’re in Sydney, Melbourne or anywhere else in Australia or the world. We have clients everywhere. Even if we can’t provide the service, we’ll be able to recommend someone. Got questions? We have more Copywriting FAQs. Concise copywriting…

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I could hear screams every day as my colleagues pulled the fingernails out of the English language. “Write the English Better” was my desperate response… Less a presentation than a plea, “Write the English Better” was my attempt to “be the change I wanted to see in the world” — a phrase someone pulled from…

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