Copywriting secret: Proof is the tent pole in your conversion rate Most copywriting says things without proving them. As a result, the copywriting converts poorly. Anyone can say they’re “passionate about customer service”, and thousands upon thousands of lazy businesses say exactly that. But the business with the enviable conversion rate will be the one…

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Everybody knows what your business does, right? But what if you’re wrong? Or what if they have questions your marketing doesn’t answer? All marketing should have this simple fact firmly in mind… Confused prospects don’t buy. Fortunately, it’s easy to find out what your prospects are asking… Below is a list of sites used by…

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“How to write a website that makes money” was the title of my segment on The Morning Kick with Andrew Pitchford from Excite Media. We talked about writing landing pages, reviewing landing pages, copywriting for websites and how you can tighten up your own landing pages with Taleist’s free landing page checklist. We also talked…

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This is a case study of a landing page with poor copywriting. In the video, I break the copywriting down to show how the conversion rate could be improved. Facebook served me an ad for a product that caught my eye, so I looked at the product’s landing page. The landing page is a great…

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Law firms are running webinars when they can’t do business development face-to-face. The switch from face-to-face seems as natural as restaurants switching from dine-in to takeout in a lockdown. However, many law firms are finding they’re not getting the client work they hoped for from the transition to webinars for law firms. If your firm…

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In 2012, I wrote about a book about writing press releases. Today, that book is this exceptionally long blog post (so you might want to download the free PDF). Shortly after I published the book, it was picked up by the University of Sydney, where it was taught as part of its Master of Strategic…

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Ideas that are working right now for gaining clients, retaining clients and pivoting — even in the time of coronavirus. Updated: 5 May 2020: At the beginning of Terminator 2: Judgment Day, the camera tracks across a cell in a mental hospital. The camera finds Sarah Connor doing chin-ups on her upended bed frame. In…

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Writer’s block: being paralyzed by the blank page. And you don’t have to be a professional writer to experience it. We’ve all put off writing something until the last minute. (And sometimes even later.) That blank page can be intimidating, but there’s a reason direct response copywriters spend less time with writer’s block that most…

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One of these humble Contact Us pages will convert much better than the other. More importantly, which of them is more like your Contact Us page? Here’s why it matters… I’m often asked why the lowly Contact Us page is included in our critical website copywriting package… “But the contact page is just for our…

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Castration for $30,000 too expensive? How about a beating for just $2,000? The surprisingly beige truth about hiring a hitman on the dark web… The New York Times recently featured two screenshots from hitman-for-hire websites on the dark net… Naturally, I reviewed the copywriting in the screenshots and I was amazed. These purported hitmen have…

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How did I describe that last time? What did I call that again? What did I say the service was good for? It’s frustrating when you know you’ve already found a great way to say something, but you can’t find the old email. So what do you do… Coming up with new copywriting every time…

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You’ve heard of FOMO, but you need to know about FOBO. Your prospects have it and sales are suffering… The guy who coined FOMO (fear of missing out) also coined FOBO — the fear of better options. You can think of FOMO, the fear of missing out, as a marketer’s cattle prod… ⚡ ️”Tickets selling…

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As copywriters, you’d expect us to shout YES, you DO need a professional copywriter for your business but… Some businesses definitely need a copywriter. Others don’t. So a better answer is that it depends on what your business is looking to achieve and where it is along the road. When do you need a professional…

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Yes, copywriters are willing to be mentors, but not on a can-I-pick-your-brain basis. When you ask a copywriter to be a mentor, you’re asking that copywriter to guide you through the maze. You’ll avoid the pitfalls and double-backs. You’ll get to where you want to go faster. And you’ll avoid some — perhaps all —…

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Wikipedia answers the questions “what is copywriting” with: Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.[1] The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Wikipedia What makes…

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If you’re asking where you can find copywriters for your website, we’re specialist website copywriters. But maybe you’re asking how you’d know you’d found copywriters who would be good for your website. A great place to start is 6 Tips for Choosing the Perfect Website Copywriter. It covers all the key points. What you ask…

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Every month, a local real estate agent drops a flyer into the office mailbox. The flyer comprises a list of addresses and sale prices. The real estate agent calls this a list of “case studies”. They’re not case studies. What she’s printed is a list of facts. The list isn’t even the case study’s cousin-once-removed,…

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Many techniques that make a novel enjoyable to read are techniques that can be applied to business writing, too. From the description of colour and detail to the use of natural dialogue. Claire Scobie is an award-winning novelist and corporate storyteller. In this interview, she gives fabulous tips to make your writing more interesting. Transcript…

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SEO copywriting, more accurately called SEO content writing, is the art of writing webpages that convince Google: That your website should rank well for particular search terms That a particular page on your website should rank well for a particular search or group of searches The “SEO” in SEO copywriting stands for “search engine optimisation”.…

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Whether it’s worth it to hire a copywriter to write an article or blog post for your website depends on what you want that article to do. What sort of article is worth paying a copywriter for? Unless you’re a talented writer yourself, it’s worth hiring a copywriter if you want a person to: Read…

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How can Taleist help? If you’re looking for words to persuade, contact us about your copywriting, whether you’re in Sydney, Melbourne or anywhere else in Australia or the world. We have clients everywhere. Even if we can’t provide the service, we’ll be able to recommend someone. Got questions? We have more Copywriting FAQs. Concise copywriting…

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I could hear screams every day as my colleagues pulled the fingernails out of the English language. “Write the English Better” was my desperate response… Less a presentation than a plea, “Write the English Better” was my attempt to “be the change I wanted to see in the world” — a phrase someone pulled from…

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How much SEO your web copywriter should know depends on what you’re trying to do. If you’re engaged in direct response marketing online, it might make sense that your web copywriter understands some search engine optimisation (SEO). However, before auditioning a web copywriter for their knowledge of SEO, it’s important to be sure you are:…

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How does Taleist’s copywriting increase sales Our copywriting increases the persuasiveness of landing pages, but we can provide a full service: Creating a marketing strategy that identifies key targets and maps messages to them. Bringing in our traffic partner to drive qualified prospects to your site through SEO or ads on Facebook, LinkedIn and Google.…

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A good copywriter is truly objective at the beginning of the engagement. That’s because it’s your copywriter’s job to stand in for your most skeptical prospect. When your copywriting project starts, a good copywriter will ask you difficult questions. Many of those questions will start with “why”. It might feel like your copywriter is challenging…

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