Writer’s block: being paralyzed by the blank page. And you don’t have to be a professional writer to experience it. We’ve all put off writing something until the last minute. (And sometimes even later.) That blank page can be intimidating, but there’s a reason direct response copywriters spend less time with writer’s block that most…

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One of these humble Contact Us pages will convert much better than the other. More importantly, which of them is more like your Contact Us page? Here’s why it matters… I’m often asked why the lowly Contact Us page is included in our critical website copywriting package… “But the contact page is just for our…

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Castration for $30,000 too expensive? How about a beating for just $2,000? The surprisingly beige truth about hiring a hitman on the dark web… The New York Times recently featured two screenshots from hitman-for-hire websites on the dark net… Naturally, I reviewed the copywriting in the screenshots and I was amazed. These purported hitmen have…

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