As copywriters, you’d expect us to shout YES, you DO need a professional copywriter for your business but… Some businesses definitely need a copywriter. Others don’t. So a better answer is that it depends on what your business is looking to achieve and where it is along the road. When do you need a professional…

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Yes, copywriters are willing to be mentors, but not on a can-I-pick-your-brain basis. When you ask a copywriter to be a mentor, you’re asking that copywriter to guide you through the maze. You’ll avoid the pitfalls and double-backs. You’ll get to where you want to go faster. And you’ll avoid some — perhaps all —…

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Wikipedia answers the questions “what is copywriting” with: Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.[1] The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Wikipedia What makes…

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If you’re asking where you can find copywriters for your website, we’re specialist website copywriters. But maybe you’re asking how you’d know you’d found copywriters who would be good for your website. A great place to start is 6 Tips for Choosing the Perfect Website Copywriter. It covers all the key points. What you ask…

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Every month, a local real estate agent drops a flyer into the office mailbox. The flyer comprises a list of addresses and sale prices. The real estate agent calls this a list of “case studies”. They’re not case studies. What she’s printed is a list of facts. The list isn’t even the case study’s cousin-once-removed,…

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