Many techniques that make a novel enjoyable to read are techniques that can be applied to business writing, too. From the description of colour and detail to the use of natural dialogue. Claire Scobie is an award-winning novelist and corporate storyteller. In this interview, she gives fabulous tips to make your writing more interesting. Transcript…

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SEO copywriting, more accurately called SEO content writing, is the art of writing webpages that convince Google: That your website should rank well for particular search terms That a particular page on your website should rank well for a particular search or group of searches The “SEO” in SEO copywriting stands for “search engine optimisation”.…

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Whether it’s worth it to hire a copywriter to write an article or blog post for your website depends on what you want that article to do. What sort of article is worth paying a copywriter for? Unless you’re a talented writer yourself, it’s worth hiring a copywriter if you want a person to: Read…

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How can Taleist help? If you’re looking for words to persuade, contact us about your copywriting, whether you’re in Sydney, Melbourne or anywhere else in Australia or the world. We have clients everywhere. Even if we can’t provide the service, we’ll be able to recommend someone. Got questions? We have more Copywriting FAQs. Concise copywriting…

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I could hear screams every day as my colleagues pulled the fingernails out of the English language. “Write the English Better” was my desperate response… Less a presentation than a plea, “Write the English Better” was my attempt to “be the change I wanted to see in the world” — a phrase someone pulled from…

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How much SEO your web copywriter should know depends on what you’re trying to do. If you’re engaged in direct response marketing online, it might make sense that your web copywriter understands some search engine optimisation (SEO). However, before auditioning a web copywriter for their knowledge of SEO, it’s important to be sure you are:…

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How does Taleist’s copywriting increase sales Our copywriting increases the persuasiveness of landing pages, but we can provide a full service: Creating a marketing strategy that identifies key targets and maps messages to them. Bringing in our traffic partner to drive qualified prospects to your site through SEO or ads on Facebook, LinkedIn and Google.…

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A good copywriter is truly objective at the beginning of the engagement. That’s because it’s your copywriter’s job to stand in for your most skeptical prospect. When your copywriting project starts, a good copywriter will ask you difficult questions. Many of those questions will start with “why”. It might feel like your copywriter is challenging…

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Direct response marketing is sales material issued with a measurable goal of getting the reader, listener or viewer to take a specific action. Copywriting on a landing page might be calibrated to persuade the reader to make a purchase, pick up the phone or fill in a contact form. The landing page is the marketing.…

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Research is the most important principle of persuasive copy. The single-minded goal of a copywriter is persuasion, which is why research is the most important principle of copywriting. Without knowing your audience (research), you can’t be persuasive. Your copywriter has one goal: for their copywriting to persuade a particular person (or type of person) to…

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Conversion rate optimisation (CRO) is the art and science of refining a process to get more people to do what you want them to do. It is perhaps most commonly used to refer to refining a process that is online or mostly online. What is a conversion? A conversion is anything you want the lead…

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Generating sales leads for small businesses will cost money If leads were beating a path to your small business without any effort on your part, you wouldn’t be reading this page to generate sales leads for your small business. Even if it’s just your time, you need to have a budget for generating sales leads.…

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Security Tactics example About Us page

About Us page copywriting secrets that will have clients queuing for your services Updated: 6 October 2019 Great website copywriting is all about building trust, especially on your About Us page. It would seem, therefore, that lying to the people who visit your website would be a recipe for disaster. Except this once… Titling a…

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