You know who can really help you with your copywriting? Your children. Don’t have children? Borrow some. Here’s why… The goal with copywriting is to pitch your writing at a 12-year-old’s reading level. That’s not because your audience is 12. It’s not because your audience is stupid. It’s because your audience is busy and distracted.…

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A hundred years of direct mail advertising has plenty to teach online marketers. One of the things it’s been very successful at teaching is A/B testing. An A/B test is where you present two groups of prospects with slightly different versions of your marketing material. The A version and the B version. You might try…

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If you want people to read what you have to say, this simple copywriting Venn Diagram will help. The copywriter’s Venn Diagram covers three things. The first oval is the most obvious. What do you want to tell people? We are all exceptional at this part of marketing. We know EXACTLY what we want you…

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