Knowledge Volunteers are employees who actually WANT the information on offer in your internal communications. That’s exactly what you need when you can’t make employees read emails, visit the intranet or turn up for lunch-and-learns. You work in a large organisation and you have something you want employees to know. The problem in large organisations…

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So your website visitor didn’t buy. And they didn’t download your lead magnet either. Put those things together and it means you don’t know who they are. And you don’t have their email address. But that DOESN’T mean you can’t contact them If you have a Google or a Facebook pixel on your website, you…

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Even your best customers probably aren’t buying what you’re selling. Why? Because what you’re selling is a collection of features. And what your customers are buying is a collection of benefits. What do I mean by that and why does that matter? Most websites concentrate on selling the features of their product or service —…

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You know what people who don’t know what they’re talking about absolutely love… They love jargon. They love long sentences stuffed with bullshit. Sometimes jargon is shorthand that speeds things up for people in the industry. More often, jargon is baffling even to people inside the industry. Ask two of them what one polysyllabic piece…

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