Do you want a surefire copywriting secret for writing a persuasive website? If you do, support every claim you make with PROOF. Maybe you really are the “leading” provider in your industry. But that’s meaningless if every competitor also claims to be the leading provider. What you need is a way to PROVE your pre-eminence.…

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The second most visited page on your website is a lie. Why? Because you’ve called it “About Us” and it’s not supposed to be about you at all. Change that one thing in your website copywriting and your conversion rate will go up. The reason is simple… The reason you should lie on your About…

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